Monday Musings: How would you describe the colour of your eyes?

Monday Musings: How would you describe the colour of your eyes? 1

If you’re reading this, you’re either an avid follower of our weekly Monday Musings (thank you) or my clickbait headline sparked a mental image of your irises, triggered your curiosity and compelled you to read on. In the case of the latter, I hijacked your thought process by asking a question. Not just any question, […]

Monday Musings: “I’m not a cat”, but let’s keep going

Monday Musings 15 Feb

It wasn’t four years ago that a mortified Professor Robert Kelly had his live Zoom interview with the BBC about South Korean politics gatecrashed by both his kids. Without a care in the world, four-year-old Marion hopped into the scene with her bumble-bee yellow jumper, closely followed by her baby brother James, rolling in with […]

Monday Musings: “Just have one good day. Then repeat.”

Monday Musings: "Just have one good day. Then repeat."

3-2-1, every Thursday James Clear delivers weekly wisdom you can read in 5 minutes, for free. This week it was a reminder that consistency wins the race, so if those New Year’s Resolutions are hanging by a thread, this week’s wisdom will be 5 minutes well spent.

Virtual event to showcase Stellenbosch destination to tourism and travel partners

Virtual event to showcase Stellenbosch destination to tourism and travel partners 15

Necessity is the mother of invention and Stellenbosch is not a new when it comes to finding creative and innovative ways of solving challenges, in times of COVID-19 and beyond. The seismic shift towards digitisation in recent months has required many of us to break the bonds of physical events. It is also essential that […]

Foundations of Content Marketing – What you need to know

Foundations of Content Marketing - What you need to know 16

We know that content marketing is not just here to stay, but here to stay for a long time. With competition between businesses increasing, content marketing is set to grow at a rapid pace. In fact, online content marketing is believed to be one of the major deciding factors between the success and the failure […]

Focussed marketing – Going on a TikTok tangent

Focussed marketing - Going on a TikTok tangent 17

Focussed marketing – bringing it back to basics when you’re presented with ‘shiny object’ syndrome and loads of opportunities… Do you suffer from ‘shiny object’ syndrome? Apparently it’s deeply ingrained in the psyche of the entrepreneurial mindset, so I must have it in spades. At this point, you’re probably wondering what ‘shiny object’ syndrome is. […]

The ‘real skills’ you need in travel marketing

The ‘real skills’ you need in travel marketing 18

The travel marketing skills that will set you apart in the 21st century, are those increasingly being referred to as the ‘real skills’. There’s nothing soft about them… I can turn out newsletter copy in minutes, conjure up a multitude of hashtags in seconds and slice and dice pillar content into blogs, press releases and […]

Top-notch Travel Marketing Tips for 2020

Top-notch Travel Marketing Tips for 2020 19

If your start to the new decade is as bloated as your post-Festive Season stomach, consider these top-notch travel marketing tips for 2020 that will put new energy into your travel marketing efforts. Travel Marketing Tips for 2020 As we set out well-intentioned on our New Years’ Resolution journey this 2020, it’s worth adding a […]

2020 Public Holidays: Plan your leave like a pro

2020 Public Holidays: Plan your leave like a pro 20

Be holiday smart and start planning how to get the most out of your 2020 Public Holidays if you live in South Africa. We’ve put together this handy little guide to make it easy to plot your next getaway! And if you’re looking for a little more inspiration? Check out IOL’s top picks for that […]