Focussed marketing – Going on a TikTok tangent

Focussed marketing - Going on a TikTok tangent 1

Focussed marketing – bringing it back to basics when you’re presented with ‘shiny object’ syndrome and loads of opportunities… Do you suffer from ‘shiny object’ syndrome? Apparently it’s deeply ingrained in the psyche of the entrepreneurial mindset, so I must have it in spades. At this point, you’re probably wondering what ‘shiny object’ syndrome is. […]

The ‘real skills’ you need in travel marketing

The ‘real skills’ you need in travel marketing 2

The travel marketing skills that will set you apart in the 21st century, are those increasingly being referred to as the ‘real skills’. There’s nothing soft about them… I can turn out newsletter copy in minutes, conjure up a multitude of hashtags in seconds and slice and dice pillar content into blogs, press releases and […]

Top-notch Travel Marketing Tips for 2020

Top-notch Travel Marketing Tips for 2020 3

If your start to the new decade is as bloated as your post-Festive Season stomach, consider these top-notch travel marketing tips for 2020 that will put new energy into your travel marketing efforts. Travel Marketing Tips for 2020 As we set out well-intentioned on our New Years’ Resolution journey this 2020, it’s worth adding a […]

2020 Public Holidays: Plan your leave like a pro

2020 Public Holidays: Plan your leave like a pro 4

Be holiday smart and start planning how to get the most out of your 2020 Public Holidays if you live in South Africa. We’ve put together this handy little guide to make it easy to plot your next getaway! And if you’re looking for a little more inspiration? Check out IOL’s top picks for that […]

Kathmandu in Living Colour

Kathmandu in Living Colour 5

There’s no black and white in Nepal’s vibrant capital, as Natalia Rosa discovers during a trip to Kathmandu with G Adventures. Here are highlights of her trip featured in Signature Magazine. Read the full story below.    

Must-have features for a good travel website

Must-have features for a good travel website 6

We’ve all heard the adage, “first impressions are lasting impressions”. And this is even more true when it comes to your travel website. A study by digital marketing research company Econsultancy, showed that 40% of Internet users will abandon a site if it takes more than three seconds to load. Three seconds. Let that sink […]

The number one rule for travel agency website content: Connect with your customer!

The number one rule for travel agency website content: Connect with your customer! 7

Traveller behaviour data released by PhocusWire in 2018 says travellers look at 38 travel websites before making a purchase decision. This means your travel agency website content, whether it be a travel blog, news articles or static content, must be more authoritative than anyone else’s, so when a traveller searches for his next holiday or […]

6 tips to make your travel content marketing go KA-CHING!

6 tips to make your travel content marketing go KA-CHING! 8

Attracting new clients has never been an easy business. And today, you need some real finesse to ensure what you’re selling is bought. Not only are consumers spoilt for choice, but the ease of access to information has made them savvier than ever before – they know what’s out there (or at least they think […]

Travel and Tourism PR redefined

Travel and Tourism PR redefined 9

I’m not sure at which point the humble travel and tourism PR professional joined the ranks of estate agents, used car salesmen and politicians as one of the most despised professions in the world. I’m not even sure why. What I do know is that to work in some semblance of a public relations role, […]

The Instagram award for ‘Best Supporting Actress’ goes to…

The Instagram award for ‘Best Supporting Actress’ goes to… 10

And just like that… it’s awards season! For those of you whose guilty pleasure is watching the glamour gals and guys strutting their stuff along the red carpet, this week’s Golden Globes would have been manna from Instagram heaven. Jamie Lee Curtis, head to toe in white. Nicole Kidman in merlot-coloured sequins.  And Rami Malek […]