Andrea, our Operations Director, is a ‘Jackie’ of all trades and a master of many! Our behind the scenes operational guru has over 20 years’ experience in the tourism and hospitality industry, backed by qualifications in Tourism, Business Management, and Finance. Unsurprisingly, travel is her ‘happy place’ having visited 24 countries and counting, with no plans to put her adventures on hold any time soon!
Andrea considers her unique superpower to be her ability to empower others to reach their fullest potential. When she isn’t running our agency like a well-oiled machine, you’ll most likely find this ‘extroverted introvert’ cuddling with any animal, sharing laughs over food with family and friends, and of course on some travel-related adventure!

Ash is not just a coder, he is a visionary who brings together technical expertise, design sensibility, and a passion for creating exceptional online experiences. Ash has 8 years’ experience in web development and graphic design under his belt and a love for researching and learning new technologies and trends. With both Web and UI/UX knowledge and a keen attention to detail, he is able to create sites that complement both worlds. In his spare time Ash enjoys dabbling in cooking, spending time with family, and playing online games with friends.

Bianca has over a decade of experience as a writer and has spent a sizeable chunk of her career working as a freelancer, which has empowered her to get stuck into storytelling for brands across many different industries and in various countries across the globe. While she has written about anything and everything, Bianca’s passion lies in the travel industry, and she feels privileged to be a part of the game-changing Big Ambitions team. Bianca is a mom to two incredible little boys, and if she ever has any spare time on her hands outside of work and caring for the kiddos, you’ll likely find her tending to her veggie garden, cuddling with anything furry or learning a new language.

Brenda’s diverse set of skills adds value and achieves results. Brenda’s enthusiasm and positive energy uplift and inspire those around her. Brenda has a diverse skill set from her years of experience in corporate, tourism, and conservation and has a reputation for getting the job done. Brenda is passionately committed to her work, pays attention to detail, and has a clear understanding of effective operations within diverse and intensive work environments. As a published freelance journalist, and having crafted many a tourism story, she loves using words to convey consistent and effective brand messaging. She has a passion for responsible tourism and has worked in the non-profit sector. Driven by having a sense of purpose in all that she does, Brenda has a great deal of integrity and highly values relationships. A nature and book lover, with a keen eye for capturing beautiful images, she also keeps her finger on the pulse, so as to ensure she is always on top of the game.

With a longstanding passion for tourism and a firm believer in the power of tailormade PR and marketing solutions, Celine thrives in being part of a team that bring the two together and deliver successful results for travel clients and their customers. She has previous experience in tourism research and development as well as PR and media relations, making her role as account co-ordinator at Big Ambitions a natural fit. Reliability, accountability, and kindness are always at the forefront of her professional motto.

When away from her work desk, Celine’s heart is full when spending time with family and friends, hiking in nature, or exploring new places both near and far. She also has a keen interest in animal welfare and environmental conservation.

Turning the wheels behind the scenes is Claire Lathe, administrator extraordinaire! Claire is a compassionate individual who’s dedicated to organising the lives of those around her. It’s no mean feat, but as a mum of four she’s the one who gets all the ‘soldiers ready for battle’, coordinating it all effortlessly. Originally from the United Kingdom, Claire has experience in working for multiple international companies across Europe, the Middle East and Africa. When she’s not being mum and keeping the wheels turning at Big Ambitions, she loves to dabble in photography, a skill she’s learning more about.

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Our resident news hound and connector all things thought leadership-related is Dorine Reinstein who admits to being an academic at heart. Nothing delights Dorine more than taking a complicated matter and distilling it into insights that apply to our clients’ businesses and industries. She cares deeply about her clients and the business. So much so, that thinking of ways to help them succeed keeps her up at nights. Dorine can think strategically and put together news-driven content that resonates with a reader whatever their mood. Fluent in English, Dutch and French, Dorine has also lived in several countries, including France, Belgium, Netherlands and Malta.

Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.

Jasmyn, the youngest member of our team, is hard-working, driven and always on the lookout for new challenges. After completing an internship at Big Ambitions learning about the fast-paced travel industry and gaining valuable knowledge in travel marketing and communications, she was afforded an opportunity to join the team permanently. Her skills in teamwork and effective communication, no doubt honed from her responsibilities as a prefect in high school, allows her to collaborate effectively and foster meaningful relationships with colleagues and clients alike. Jasmyn has an insatiable appetite for growth and aspires to soon become a formidable marketing and communications guru within the travel industry by tapping into her creativity to elevate travel brands to new heights. To unwind, Jasmyn loves getting stuck into a good book, listening to music, and watching movies. She also has a keen interest in fashion, travelling to new places and enjoys any outdoor adventure with hiking being one of her favourite pastimes.

Kayla is a passionate, creative and adventurous marketer, bringing an exciting approach to the management of her accounts. She has achieved demonstrable success in a range of industries, allowing her to fully submerge herself in a business’s needs and challenges so she can structure unique marketing strategies to the best possible effect. Kayla is also a happy-go-lucky, well-travelled, outdoor enthusiast. Coupled with a great sense of humour and an optimistic attitude, she is sure to make your brand succeed.

There’s something irresistibly captivating about the way Linsey puts words on a page. As our content lead for leisure and industry, she combines a love for travel writing with a nose for news to create pieces that pack a punch. It goes without saying that this creative ninja is our writing, editing and proofreading wizard, and she has an impressive array of qualifications that back up years of marketing and communications experience. Whether you need a press release, white paper or article, Linsey is the content queen you need in your corner. Weekends are for armchair travel, parkruns, long hikes and planning the next adventure. Linsey loves a good sufferfest and devours books on extreme sports and the triumph of the human spirit. On her bucket list? The Petra Desert Marathon in Jordan (if she can ever get beyond 10 km) and the Leopard Trail in the Eastern Cape

From camping throughout Southern Africa to exploring more far-flung destinations as a travel editor for some of South Africa’s most prestigious glossies, Lori’s love of travel runs deep. A specialised SEO writer and content editor, she has vast experience in shaping and optimising content for online platforms and social media for brands. But it’s her love for the written word that drives every piece she crafts.

Lucy is our marketing, communications, sales and digital guru and an all-rounder in every sense of the word. She’s worked with the upper tier of society from celebs and top businesspeople to politicians and government officials. With extensive experience in the banking, hospitality and tourism sectors, this high-flying business executive has led multimillion-dollar campaigns and launched a multitude of brands across the globe. If anyone knows how to orchestrate chaos into an award-winning project, it’s Lucy. She also has a deep passion for CSI projects and has pioneered a number of these initiatives throughout her career. She believes that balance brings steady, sustainable direction and results and her go-to when things get really busy is vinyasa yoga and meditation.

With over 10 years’ experience within the wine and tourism sectors, Madaléne has worn many hats ranging from marketing and communications to events execution, campaign management and operational assistance to management. Mads considers herself to be an energetic ambivert who loves meeting new people and making meaningful connections. She will always go the extra mile, has a keen eye for detail, enjoys a challenge and likes to get things done – earning the nickname “The Fixer”! In her personal time, she loves spending time with her family and is the designated family party planner. To unwind, she also loves exploring new places, sipping on red wine, and getting stuck into a good book.

Blue ocean thinking is what gets Natalia Rosa leaping out of bed every day. Never happy with complacency, Natalia always looks for innovative ways of connecting the dots, challenging the status quo and persuading her team, customers and industries to do the same. Nothing energises Natalia quite like taking difficult concepts and putting them together so that they are greater than the sum of their parts. A strategic and creative thinker, with a voracious growth mindset, Natalia loves new ideas and creating structure from noise and chaos. But it is true grit and multitask that remains her superpower.

Cool as a cucumber, you can always rely on Roland Muller to be the calm person in the room when there’s chaos and craziness around every turn. A critical thinker who looks at problems differently, Roland’s sense of humour ensures he approaches difficult situations with a cool head, always looking for solutions. With a BCom Hons in Tourism Management and a keen interest in branding – from ideas to launch and management – Roland is an artist at making connections where others see none. His patient ways bring stillness and peace of mind to those around him. As such he is brilliant at forging relationships and is renowned for his reliability.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Sonnette Fourie’s true passion shines through when it comes to all things Media, Communication and Design. She started her career as a graphic designer and then moved into the newspaper world, where she bossed a team of journalists and administrators to ensure the paper kept ticking over smoothly and was delivered on deadline. After a hiatus and a stint in Zambia, during which she successfully got her two daughters through to Grade 12 home-schooling, she has jumped back into the working world with the same enthusiasm and commitment she has shown for teaching. Sonnette’s superpower is her willingness to both learn and teach combined with great attention to detail and being a stickler for delivering correctly and on time. Sonnette loves the outdoors and you will find her either combing the beach, hiking a mountain or running trails in her spare time. She is also a dedicated member of the core team at the Paarl Parkrun.

Steph Reinstein is our development, design and video expert. If there’s a technology problem that needs to be solved, Steph is our man. With a keen eye on detail and a phenomenal grasp of video, animation and great UX and UI, Steph is able to translate a user’s online experience into thoughtful and cutting-edge design and development. A polyglot, speaking English, French, Dutch and Hebrew fluently, Steph’s superpower is his sensitivity to other people’s thoughts and feelings. He also whips up the most incredible creations in the kitchen, is a keen gemmologist and has also qualified as an open-water scuba instructor.