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Our team

natalia rosa

Natalia Rosa

Director

Natalia always looks for innovative ways of connecting the dots.

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Our team 1

Babajide Olowookere

Designer

This go-getting, creative powerhouse keeps us all on our toes.

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Our team 2

Jenna Berndt

Brand Owner

There’s nothing Jenna doesn’t love about storytelling, SEO and copywriting.

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Missy

Mistura Olowookere

Marketing Coordinator

She is exceptional at marketing a good product and won’t take no for an answer.

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Our team 3

Dorine Reinstein

Corporate Division Leader

Nothing delights Dorine more than taking a complex matter and distilling it into insights.

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Roland Muller

Roland Müller

Leisure Division Leader

Roland is an artist at making connections where others see none.

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Steph Reinstein

Steph Reinstein

Development & Design

Our development, design and video expert, with attention to UX/UI.

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Wade Cotzee

Wade Coetzee

Writing Intern

Goal-oriented and eager to grow, he’s always keen to help the team in any way possible.

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Our team 4

Jeanette Phillips

Brand Owner

Jeanette loves writing news, researching and diving right into statistics.

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Claire Lathe

Claire Lathe

Marketing Assistant

Turning the wheels behind the scenes is Claire Lathe, administrator extraordinaire.

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Danielle Taute

Danielle Taute

Marketing Assistant

Danielle Taute is a planner whose speed and agility in tackling a variety of tasks.

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Sue van Winsen

Sue van Winsen

Industry Division Leader

With an all-consuming curiosity about what makes the travel and tourism industries tick...

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Linsey

Linsey Schluter

Writer

You won’t want to hold back after reading this all-rounder writing ninja’s creative copy.

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Charmaine van Niekerk

Charmaine van Niekerk

General Manager

Our project manager ninja knows how to create order in chaos.

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Ⓒ 2021 - Big Ambitions (PTY) Ltd.

Danielle Taute

Danielle Taute

Marketing Assistant

Supremely organised and deadline driven, Danielle Taute is a planner whose speed and agility in tackling a variety of tasks all at once makes her the art social media management and marketing assistant. An all-rounder that loves design and to play around with different ideas, Danielle has immense drive beyond her years, Her ambition is to build up as much experience to become better all the time and to fill the gaps for others, especially in her beloved social media space. Danielle holds a national diploma in public relations. In her spare time, she tries to be productive, keeping busy with books and documentaries.

Sue van Winsen

Sue van Winsen

Industry Division Leader

With an all-consuming curiosity about what makes the travel and tourism industries tick, Sue employs detective-like focus to learning all she can about its people, businesses and destinations. Happiest when she’s knee-deep in tourism data, Sue is spurred on by the ‘why’ behind the facts and figures, and is fuelled by the sense of purpose she finds in bringing the industry’s stories to light. She is passionate about all things African (particularly its wildlife) and is an unashamed cat fanatic. In between the brainstorming sessions and investigations, Sue will be found with her headphones on and podcast playing while experimenting in the kitchen.

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Simply leave your details below and a team member will contact your for a chat over a virtual (or real) cup of coffee.

big ambitions

Jeanette Briedenhann

Brand Owner

Jeanette Briedenhann is happiest when she’s had time to dig to get to the root of the problem. Using her intuition, research skills and sheer tenacity, Jeanette is one of those people who’ll figure it out. With a Bachelors’ degree in communications and diploma in social research, Jeanette loves writing news, researching and diving right into statistics. She’s a dab hand at client operating systems and is always the first person to put up her hand and offer help. That’s her real superpower – a genuine care for other people’s challenges and a master at building strong relationships with all levels of an organisation.

Jenna Berndt

Brand Owner

It will take you a lifetime to find someone as diligent, persevering and organised as Jenna Berndt. With her BJourn degree, digital marketing qualification and design skills, she’s a flexible communicator with an exceptional eye for detail and quality control. That’s her superpower – spotting mistakes. Forget to dot your “i” or cross your “t” and she’ll spot it miles away! What’s more? Jenna is duty bound to deliver her best, always. Whether that’s writing about piña coladas and palm trees (her favourite) or a serious holding statement. There’s nothing Jenna doesn’t love about storytelling, SEO and copywriting. And, with her diverse creative skillset, we rely on Jenna to understand the whole picture – visual and written communications. 

Missy

Missy Olowookere

Marketing Coordinator

Ever gracious and gorgeous, Missy Olowookere is our charismatic and persuasive marketing coordinator. Missy has a strong influence on people. She is exceptional at marketing a good product and won’t take no for an answer. With her organisational and communication skills, and strong teamwork ethic, Missy tackles all marketing communications, event marketing and advertising tasks with precision and love. She is warm and kind, respectful and attentive. A mom of two boys, you feel immediately at ease with Missy around. She has it all in hand, rolling up her sleeves and delivering peace of mind, every time.

Babajide Olowookere

Designer

This go-getting, creative powerhouse keeps us all on our toes. Babajide Olowookere has an impressive list of qualifications, but we know him most for his extraordinary design expertise, leadership and productivity. ‘Jide constantly feeds his yearning for professional development, enhancing his already exceptional creativity, design and branding skills as he juggles a demanding workload with speed and endurance. ‘Jide loves creative design, brand management and problem solving. He’s fast, highly motivated and truly passionate. There’s nothing that ‘Jide loves more than to push his own limits. And it is his passion and leadership that drives us all to keep up pace.

Dorine Reinstein

Corporate Division Leader

Our resident news hound and connector all things thought leadership-related is Dorine Reinstein who admits to being an academic at heart. Nothing delights Dorine more than taking a complicated matter and distilling it into insights that apply to our clients’ businesses and industries. She cares deeply about her clients and the business. So much so, that thinking of ways to help them succeed keeps her up at nights. Dorine can think strategically and put together news-driven content that resonates with a reader whatever their mood. Fluent in English, Dutch and French, Dorine has also lived in several countries, including France, Belgium, Netherlands and Malta.

Roland Müller

Leisure Division Leader

Cool as a cucumber, you can always rely on Roland Muller to be the calm person in the room when there’s chaos and craziness around every turn. A critical thinker who looks at problems differently, Roland’s sense of humour ensures he approaches difficult situations with a cool head, always looking for solutions. With a BCom Hons in Tourism Management and a keen interest in branding – from ideas to launch and management – Roland is an artist at making connections where others see none. His patient ways bring stillness and peace of mind to those around him. As such he is brilliant at forging relationships and is renowned for his reliability.
Steph Reinstein

Steph Reinstein

Design & Development

Steph Reinstein is our development, design and video expert. If there’s a technology problem that needs to be solved, Steph is our man. With a keen eye on detail and a phenomenal grasp of video, animation and great UX and UI, Steph is able to translate a user’s online experience into thoughtful and cutting-edge design and development. A polyglot, speaking English, French, Dutch and Hebrew fluently, Steph’s superpower is his sensitivity to other people’s thoughts and feelings. He also whips up the most incredible creations in the kitchen, is a keen gemmologist and has also qualified as an open-water scuba instructor.
Claire Lathe

Claire Lathe

Marketing Assisstant

Turning the wheels behind the scenes is Claire Lathe, administrator extraordinaire and organisational whizz. With her ability to prioritise, her compassion and critical thinking skills, Claire has spent over 25 years organising the lives of those around her. It’s no mean feat, but as a mum of four she’s the one who gets all the soldiers ready for battle, coordinating it all effortlessly. Claire’s attention to detail, ability to catch the gaps and thorough ways have stood us in great stead in the multiple international companies within which she has worked across Europe, the Middle East and Africa. When she’s not being mum, she loves to dabble in photography, a skill she very much would like to learn more about.
emily Djock

Emily Djock

Brand Owner

Emily Djock may come from a conservation and environmental sciences background, but that doesn’t mean she isn’t a veritable whizz kid when it comes to all things travel and tourism. Her exceptional research and analytical ability means she’s our go-to when it comes to wading through a lot of information and distilling it into meaningful insights that can help the industry. Adaptability, storytelling and insights are her core professional skills. She loves to research and write about technology, innovation and sustainability, but her hidden superpower is empathy. Perhaps that’s why she’s so good and simplifying complicated information to suit the real needs of her audience. What you didn’t know about Emily? She’s gearing up to run her first 100km trail running race at the end of 2020.
Chelsey Hale

Chelsey Hale

Brand Owner

With her ‘Spidey’ sense and daring curiosity, Chelsey Hale is the fearless warrior on our team. Always up for a new challenge, the seeker of truth and knowledge and someone with real grit, Chelsey runs on instinct, creativity and a growth mindset. With a BA in History and English, a teaching qualification and tons of first-hand experience in tourism and travel, our resident daredevil loves to run, hike and scuba dive. She’s also an official member of the Mountaineering Club of South Africa, an active volunteer and is the official co-founder of The Life of Pi post-work social club in Durban. Blink and you’ll miss her, she moves that fast.
Linsey

Linsey Schluter

Writer

There’s something utterly exquisite about the way in which Linsey Schluter puts words on a page. You can see, smell, hear, taste and touch all the things she has written about, whether it’s a brief social media post, a brochure or even a thought leadership piece. She has this way of bringing you right into the story. You won’t want to hold back after reading this all-rounder writing ninja’s creative copy. It goes without saying that Linsey is our writing, editing and proofreading wizard, and she has an impressive array of qualifications that back up years of marketing, communications and content experience. What you didn’t know about Linsey? She has an identical mirror twin, who is the yin to her yang.
Charmaine van Niekerk

Charmaine van Niekerk

General Manager

You can always rely on Charmaine van Niekerk to lighten the mood in the room. Our project manager ninja knows how to create order in chaos, but it’s in times of crisis that we value her clever humour the most. Highly skilled at digital marketing, e-commerce and UX Design, Charmaine comes from a strong marketing and project management background. Besides her many years in the gaming industry, even as the chairperson for a gaming industry body, she’s also enjoyed stints as a tour manager for a well-known local musician, a kids yoga instructor and sitting on the exco of the Animal Welfare Organisation. When Charmaine’s not keeping us on our toes, she loves getting stuck into anything virtual experience-related, Digital Psychology and the Internet Of Things.
Wade Cotzee

Wade Coetzee

Writing Intern

Wade’s one of our newest additions to the team. With an act for writing, this creative soldier can’t help but weave beautifully constructed copy that shines throughout. Goal-oriented and eager to grow, Wade is sure to top off his morning coffee with an extra dose of ambition. Born with a soft heart and curious mind, he’s always keen to help the team in any way possible. When Wade’s off the keyboard and out of sight, you’ll find him indulging in friendships and passionately pursuing philosophy. 

Natalia Rosa

Director

Blue ocean thinking is what gets Natalia Rosa leaping out of bed every day. Never happy with complacency, Natalia always looks for innovative ways of connecting the dots, challenging the status quo and persuading her team, customers and industries to do the same. Nothing energises Natalia quite like taking difficult concepts and putting them together so that they are greater than the sum of their parts. A strategic and creative thinker, with a voracious growth mindset, Natalia loves new ideas and creating structure from noise and chaos. But it is true grit and multitask that remains her superpower.