How we do it

case studies

Trafalgar Global

Global guided holiday leader, Trafalgar, required copywriting assistance to re-write the itineraries for their trips across all seven continents. Big Ambitions was commissioned to re-write every itinerary over a period of two years. From Asia

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SATSA

SATSA is the voice of the tourism private sector in Southern Africa. Its members include the leading inbound tourism brands, from accommodation to DMCs, with over 1,200 members involved in the business of international tourism

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Abu Dhabi

The Department of Culture and Tourism Abu Dhabi launched its South Africa office in March 2015, with Big Ambitions tasked to run all communications and PR on behalf of the brand in South Africa. This

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Flight Centre Travel Group

Flight Centre Travel Group had split their PR and Communications into Corporate and Leisure – the former having been handled by Big Ambitions for some time successfully. The decision was taken a few months prior

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New York City

The official promotions agency for New York and its five boroughs – NYC & CO – began their foray into the African market at the World Travel Market Africa event in Cape Town. Their brief

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Jurni

Bringing tourism product that sits on the periphery of the traditional channel – this is one of the lofty goals of Jurni (formerly the National Tourism Visitor Information System transformation initiative). Not only is this an imperative

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