Content. Connection. Communication.

Public Relations

Beyond beautiful words, communication should foster connection. If that’s important to you, know that it’s what drives the Big Ambitions team. We are the trusted content, communication and marketing extension to your business.

Social Media

PR, copywriting and content

Social media

Big Ambitions is a specialist content, communications and marketing company, with a special focus on association communications and the travel and tourism industry.

Digital Marketing

Digital marketing


Content, Communications and Marketing Experts

Big Ambitions

Content, Communications and Marketing Experts

Trade Liaison
Communications Startegy

Leveraging a firm first-hand knowledge and understanding of the travel and tourism sector and its customers, the team at Big Ambitions is well networked within the African continent’s travel and tourism network.

Trade liaison

Communications strategy

Industry Research
From crisis communications and development of strategic resources for travel and tourism associations to SEO, copywriting and PR content for small and large travel brands, Big Ambitions offers a broad range of content, communication and marketing services. We’ve personally worked in the industry. We know the African continent. We speak the language of travel. This gives us the competitive edge.

Destination marketing

Industry research & surveys

Our Work

Our Work

Case Studies


SATSA is the voice of the tourism private sector in Southern Africa. Its members include

Case Study

Trafalgar Global

Global guided holiday leader, Trafalgar, required copywriting assistance to re-write the itineraries for their trips

Case Study

Flight Centre Travel Group

Flight Centre Travel Group had split their PR and Communications into Corporate and Leisure –

Case Study

Abu Dhabi

The Department of Culture and Tourism Abu Dhabi launched its South Africa office in March

Case Study

New York City

The official promotions agency for New York and its five boroughs – NYC & CO

Case Study

Our Clients

Our Clients

Abu Dhabi
Content, Communications and Marketing Experts 1
Air Austral
Atlantis Seafood Products
BeachComber Tours Logo
Corporate Traveller
Dana Tours
Dream Holidays
Content, Communications and Marketing Experts 2
Flight Centre
Content, Communications and Marketing Experts 3
Khanyisile Fishing
Park Hyatt Logo
Progressive Personel
Content, Communications and Marketing Experts 4
SATSA logo
The Seychelles
South Africa Is Travel Ready
SW Africa
Visit Stellenbosch
Content, Communications and Marketing Experts 5
WTM Africa Logo

Don't take our word for it

Big Ambitions guided us successfully through one of the most sensitive times our business has faced, showing intimate knowledge of the tourism community, the ability to immediately grasp our challenges and create and steer a narrative that not only clarified our role and efforts but strengthened our positioning in the industry. Big Ambitions have re-defined urgency and professionalism, delivering beyond expectations at every turn.

Andre du Toit
Andre du Toit,

Natalia Rosa and her Big Ambitions team have been an extension of Visit Stellenbosch’s strategic marketing and communications team since its inception. Their critical insights, dedication and passion for tourism continues to be an invaluable asset for Stellenbosch and has provided Destination Stellenbosch with crucial tools not only to position itself as a leader with regards to development of COVID-19 health and safety protocols and obtaining the first WTTC Safe Travels Stamp for a destination in Sub-Saharan Africa but staying on the pioneering edge with campaigns and activations. Natalia and her team consistently provide creative and inspirational content individually curated

Elmarie Rabe
Elmarie Rabe,
Visit Stellenbosch

Big Ambitions: Setting the gold standard for travel writing In 2019, The South African enlisted experts in the industry, Big Ambitions, to help craft a fully-fledged travel category which focused on local attractions. The project, led by Big Ambitions’ Jenna Berndt, was a mammoth undertaking; made even more challenging by the volume of content required and tight weekly deadlines. Jenna and the Big Ambitions team rose to the occasion without complaint; producing copy for over 35 landing pages which exist as the foundation of our travel offering. While the quantity of work produced is something to be marvelled at, Big

Luke Daniel, Managing Editor
Luke Daniel, Managing Editor,
The South African

The team at Big Ambitions is considered a vital extension of our business and they have transformed the way we inspire and communicate with our guests. Their ability to deliver valuable insight and creative content within a dynamic environment is exemplary. It is an absolute pleasure working with them and they would be an exceptional contributor to any business.

Sharmila Ragunanan
Sharmila Ragunanan,
Dream Hotels & Resorts