Content. Connection. Communication.

Public Relations

Beyond beautiful words, communication should foster connection. If that’s important to you, know that it’s what drives the Big Ambitions team. We are the trusted content, communication and marketing extension to your business.

Social Media

PR, copywriting and content

Social media

Big Ambitions is a specialist content, communications and marketing company, with a special focus on association communications and the travel and tourism industry.

Digital Marketing

Digital marketing


Content, Communications and Marketing Experts

Big Ambitions

Content, Communications and Marketing Experts

Trade Liaison
Communications Startegy

Leveraging a firm first-hand knowledge and understanding of the travel and tourism sector and its customers, the team at Big Ambitions is well networked within the African continent’s travel and tourism network.

Trade liaison

Communications strategy

Industry Research
From crisis communications and development of strategic resources for travel and tourism associations to SEO, copywriting and PR content for small and large travel brands, Big Ambitions offers a broad range of content, communication and marketing services. We’ve personally worked in the industry. We know the African continent. We speak the language of travel. This gives us the competitive edge.

Destination marketing

Industry research & surveys

Our Work

Our Work

Case Studies


SATSA is the voice of the tourism private sector in Southern Africa. Its members include

Case Study

Trafalgar Global

Global guided holiday leader, Trafalgar, required copywriting assistance to re-write the itineraries for their trips

Case Study

Flight Centre Travel Group

Flight Centre Travel Group had split their PR and Communications into Corporate and Leisure –

Case Study

Abu Dhabi

The Department of Culture and Tourism Abu Dhabi launched its South Africa office in March

Case Study

New York City

The official promotions agency for New York and its five boroughs – NYC & CO

Case Study

Our Clients

Our Clients

Abu Dhabi
Content, Communications and Marketing Experts 1
Air Austral
Atlantis Seafood Products
BeachComber Tours Logo
Corporate Traveller
Dana Tours
Dream Holidays
Content, Communications and Marketing Experts 2
Flight Centre
Content, Communications and Marketing Experts 3
Khanyisile Fishing
Park Hyatt Logo
Progressive Personel
Content, Communications and Marketing Experts 4
SATSA logo
The Seychelles
South Africa Is Travel Ready
SW Africa
Visit Stellenbosch
Content, Communications and Marketing Experts 5
WTM Africa Logo

Don't take our word for it

We have worked with Big Ambitions since their inception in 2014. They have proven to excel in all facets of the Travel and Tourism business through their knowledge, wisdom, guidance and professionalism. The team, headed up by Natalia Rosa,  with many years of experience in the industry, all follow the same path with their amazing passion for the industry, and service delivery unsurpassed by any other “outside consultancy” business we have worked with or recruited in over 40 years of our operating. The skills set, sharing of invaluable market intelligence, and always being available, goes a long way in being

Jane Davidson
Jane Davidson,
Development Promotions

Natalia Rosa and her Big Ambitions team have been an extension of Visit Stellenbosch’s strategic marketing and communications team since its inception. Their critical insights, dedication and passion for tourism continues to be an invaluable asset for Stellenbosch and has provided Destination Stellenbosch with crucial tools not only to position itself as a leader with regards to development of COVID-19 health and safety protocols and obtaining the first WTTC Safe Travels Stamp for a destination in Sub-Saharan Africa but staying on the pioneering edge with campaigns and activations. Natalia and her team consistently provide creative and inspirational content individually curated

Elmarie Rabe
Elmarie Rabe,
Visit Stellenbosch

Big Ambitions have been servicing a number of The Travel Corporation (TTC) brands over the past 5 years. We found Natalia Rosa and her entire team to be specialists in their field of Public Relations and Marketing. They worked across most areas of our company’s Marketing and PR departments in our South African division. In 2018 they were particularly effective, stepping into the gap when our Communications Manager was on extended sick leave. Very quickly they picked up on crucial elements of our business and filled the void for a period of five months. The work produced was of an

Teresa Richardson
Teresa Richardson,
The Travel Corporation

Firstly as eTravel is a privately owned and managed business we always look fondly towards other businesses that are privately owned & managed. From the inception of Big Ambitions to date we have always found this ownership and accountability as two qualities that are sounding through in the manner in which big ambitions deal with us as a customer. In life we know things will not always go right but it’s how one fixes and error or problem that separates the true passion from the rest. Big Ambitions has always done this in all dealings with us over the years.

Garth Wolff
Garth Wolff,

Big Ambitions: Setting the gold standard for travel writing In 2019, The South African enlisted experts in the industry, Big Ambitions, to help craft a fully-fledged travel category which focused on local attractions. The project, led by Big Ambitions’ Jenna Berndt, was a mammoth undertaking; made even more challenging by the volume of content required and tight weekly deadlines. Jenna and the Big Ambitions team rose to the occasion without complaint; producing copy for over 35 landing pages which exist as the foundation of our travel offering. While the quantity of work produced is something to be marvelled at, Big

Luke Daniel, Managing Editor
Luke Daniel, Managing Editor,
The South African

I honestly don’t know how I would function without knowing that the team at Big Ambitions is there to do what they do best.  I’ve experienced true partnership and reliability since I’ve started working with them two years ago. Together, in our market, our brand has secured for itself a strong voice, and position of leadership in and out of industry.

Jannine Adams
Jannine Adams,

Big Ambitions joined our team over 3 years ago as our sole communications, PR and content agency. The Big Ambitions team has produced outstanding results for us over this time. They are a hard-working team that has the ability to blend bold strategic thinking with creative execution. Their knowledge of our industry and level of professionalism are exceptional and more importantly, they generate real results for all of our brands within the Flight Centre Travel Group. If you are looking to partner with a team that can position your brand or brands as industry leaders, I would recommend Natalia and

Sue Garrett
Sue Garrett,
Flight Centre Travel Group

Big Ambitions is a company that TIC has grown to admire in terms of the breadth and depth of knowledge in the field of travel and content management. Dealing with Big Ambitions has been a professional pleasure in terms of the quality of each response as well as the speed and efficiency in delivering on our demands. A client’s demands are all relatively the same in that we require: expertise, professionalism, speed, a deep understanding of our market, new technology and the ability to be innovative as well as patience. Big Ambitions fulfils all of these for TIC. We are

Jason Veitch
Jason Veitch,

Big Ambitions guided us successfully through one of the most sensitive times our business has faced, showing intimate knowledge of the tourism community, the ability to immediately grasp our challenges and create and steer a narrative that not only clarified our role and efforts but strengthened our positioning in the industry. Big Ambitions have re-defined urgency and professionalism, delivering beyond expectations at every turn.

Andre du Toit
Andre du Toit,

Big Ambitions has succeeded in helping me reach a goal which I have had forever which is to have a strong social media presence. I love that the hamster is on the wheel and I don’t have to worry about feeding it for it to keep running.  I love that Big Ambitions has become a part of my company very unobtrusively and that they know what is important to me without me even knowing it. I love that I can trust that whatever they put out there from ABTA is something I can stand by, will be accurate, relevant and

Monique Swart
Monique Swart,

The Seychelles Tourism Board in South Africa is very satisfied with the PR services which we obtained from Big Ambitions. They have proven themselves by representing our company on many occasions at important functions, and their good advice and assistance is always appreciated and to our utmost satisfaction. I strongly recommend Big Ambitions.

David Germain
David Germain,
Seychelles Tourism

The Big Ambitions team has worked with the Association of Southern African Travel Agents (ASATA) since 2014 as its appointed PR, Communications and Marketing Agency. Representing 95% of South Africa’s retail travel sector, ASATA comprises the country’s major retail travel agencies, travel management companies, wholesalers and suppliers of travel-related products and services. Big Ambitions provides us with critical services to communicate with this membership across a range of platforms, including social media, PR and marketing. This specialist travel and tourism agency also hosts our webinars and assists us with planning our events for the travel industry. With their strong understanding

Otto de Vries
Otto de Vries,

Responsible for SATSA’s communications, PR and marketing, the team at Big Ambitions is fully embedded in the tourism and travel sectors. They are exceptionally well connected within the industry and understand it intimately having had first-hand experience of it. Big Ambitions has made a massive contribution to the association, delivering both strategic and operational support in rolling out the association’s communications to the membership base, external stakeholders and the media. Because they speak the language of tourism and travel, they are quick to grasp concepts and this, coupled with their commitment to working fast, ensures they are a dynamic communications

Hannelie du Toit
Hannelie du Toit,

Big Ambitions have been employed by Dana Tours since 2014.  The Team has worked together to create a professional image of our company and their leadership and advice has been instrumental in branding Dana Tours.  From the technical team to the designers, it is a privilege to work with such professional individuals who make up this expert team.

Natalie Tenzer-Silva
Natalie Tenzer-Silva,
Dana Tours

The team at Big Ambitions is considered a vital extension of our business and they have transformed the way we inspire and communicate with our guests. Their ability to deliver valuable insight and creative content within a dynamic environment is exemplary. It is an absolute pleasure working with them and they would be an exceptional contributor to any business.

Sharmila Ragunanan
Sharmila Ragunanan,
Dream Hotels & Resorts

I recently worked with Big Ambitions on an in-market project and I was really impressed with their amazing professionalism, diligence, proactive work ethic and excellent follow-through. Their industry relationships and market knowledge are second to none, and I would definitely use their services in the future.

Makiko Matsuda Healy
Makiko Matsuda Healy,
NYC & Company