The Big Ambitions team has worked with the Association of Southern African Travel Agents (ASATA) since 2014 as its appointed PR, Communications and Marketing Agency.

Representing 95% of South Africa’s retail travel sector, ASATA comprises the country’s major retail travel agencies, travel management companies, wholesalers and suppliers of travel-related products and services.

Big Ambitions provides us with critical services to communicate with this membership across a range of platforms, including social media, PR and marketing. This specialist travel and tourism agency also hosts our webinars and assists us with planning our events for the travel industry.

With their strong understanding of travel and their exceptional network in South Africa’s travel industry, Big Ambitions is well placed to provide us with the critical communication, events and marketing assistance our association requires, not only to reach our members – the travel trade – but indeed the customer of our members, the end consumer.

Big Ambitions are also much more than marketing and content providers. Beyond executing all of our internal and external communication and content, they deliver insights and support on all levels of our strategy.

They are an extension of our organisation, driving our communication strategy to members and the general public, representing us at industry events, conferences and meetings, delivering reports and studies on industry trends and ensuring that the ASATA brand and role of the association is understood within the membership base and the industry at large, as well as the travelling consumer.