Messengers, so much more than just messaging

Messengers, so much more than just messaging 1

We all have our family groups, friend groups, even work groups on WhatsApp. I am no exception, but I do have one exception in my family. My brother refuses to use WhatsApp. That inspired me to dig a little deeper into the world of messenger services to see if there is another way of communicating […]

Adding a personal touch with messenger apps for marketing

Adding a personal touch with messenger apps for marketing 2

Who could have foreseen that messenger apps would grow to rival mainstream social media such as Facebook, Twitter and Instagram? It is true. Messenger apps such as WhatsApp have caught up to what society perceives as the main social networks in terms of users and are the new hot marketing tool. According to Hootsuite, when it […]