The number one rule for travel agency website content: Connect with your customer!

The number one rule for travel agency website content: Connect with your customer! 1

Traveller behaviour data released by PhocusWire in 2018 says travellers look at 38 travel websites before making a purchase decision. This means your travel agency website content, whether it be a travel blog, news articles or static content, must be more authoritative than anyone else’s, so when a traveller searches for his next holiday or […]

Marketing travel to millennials

Marketing travel to millennials 2

There are 1.8 billion millennials on the planet and these millennials currently comprise 20 percent of all international tourists, according to Nielsen. Although baby boomers have more free time to travel (as many are retired or starting to retire), millennials are still out-travelling this older generation and are 23 percent more interested in going abroad than […]

Gen Z and Travel – Here’s what you need to know

Gen Z and Travel – Here’s what you need to know 3

Are you finally getting to grips with what the millennials want from their travel company? We’ve got news for you: it’s time to shift your focus to Gen Z. Gen Z is hot on the heels of the millennial generation and they are already making their mark on the travel industry. According to those in […]

Design for travel marketing

Design for travel marketing 4

Design for travel marketing Working in travel has inspired me to look at the world and design in a different way. I’ve gained new perspective and realised that there are lessons to be learnt in design based on how people travel and look for their own inspiration. Here are a few lessons I’ve learnt along […]

I finally understand Blockchain and so can you…

I finally understand Blockchain and so can you… 5

The concept of Blockchain has been just beyond my firm grasp for some time. I’ve spent hours researching it, and its application in the travel industry. I’ve written posts about it, thinking I’ve understood it. But in reality, it took a recent Big Ambitions webinar with ABTA, Amadeus and FCM Travel Solutions for the aha moment […]