Foundations of Content Marketing – What you need to know

Foundations of Content Marketing - What you need to know 1

We know that content marketing is not just here to stay, but here to stay for a long time. With competition between businesses increasing, content marketing is set to grow at a rapid pace. In fact, online content marketing is believed to be one of the major deciding factors between the success and the failure […]

Focussed marketing – Going on a TikTok tangent

Focussed marketing - Going on a TikTok tangent 2

Focussed marketing – bringing it back to basics when you’re presented with ‘shiny object’ syndrome and loads of opportunities… Do you suffer from ‘shiny object’ syndrome? Apparently it’s deeply ingrained in the psyche of the entrepreneurial mindset, so I must have it in spades. At this point, you’re probably wondering what ‘shiny object’ syndrome is. […]

The ‘real skills’ you need in travel marketing

The ‘real skills’ you need in travel marketing 3

The travel marketing skills that will set you apart in the 21st century, are those increasingly being referred to as the ‘real skills’. There’s nothing soft about them… I can turn out newsletter copy in minutes, conjure up a multitude of hashtags in seconds and slice and dice pillar content into blogs, press releases and […]

Top-notch Travel Marketing Tips for 2020

Top-notch Travel Marketing Tips for 2020 4

If your start to the new decade is as bloated as your post-Festive Season stomach, consider these top-notch travel marketing tips for 2020 that will put new energy into your travel marketing efforts. Travel Marketing Tips for 2020 As we set out well-intentioned on our New Years’ Resolution journey this 2020, it’s worth adding a […]

When a team build meets a family getaway in the footholds of the Cedarberg

When a team build meets a family getaway in the footholds of the Cedarberg 5

48 hours at Piekenierskloof There’s not a lot that can beat a weekend away in the Western Cape with your colleagues. Especially when you’re a lively bunch with a pertinence for unicorns, and all things travel-related. As a travel marketing team, we know the value of a good holiday. Since we all work remotely between […]

6 tips to make your travel content marketing go KA-CHING!

6 tips to make your travel content marketing go KA-CHING! 6

Attracting new clients has never been an easy business. And today, you need some real finesse to ensure what you’re selling is bought. Not only are consumers spoilt for choice, but the ease of access to information has made them savvier than ever before – they know what’s out there (or at least they think […]

The ‘new’ influencer in travel marketing

The ‘new’ influencer in travel marketing 7

My friend Craig is an influencer. He doesn’t have a blog, has only 360 Instagram followers and doesn’t own a drone. But Craig inspires people to travel. You’ll see him flitting about the world several times a year – cuddling cats in Cancun, at a bruin café in Amsterdam, or snapping the latest ‘Engrish’ disaster […]

Messengers, so much more than just messaging

Messengers, so much more than just messaging 8

We all have our family groups, friend groups, even work groups on WhatsApp. I am no exception, but I do have one exception in my family. My brother refuses to use WhatsApp. That inspired me to dig a little deeper into the world of messenger services to see if there is another way of communicating […]

Adding a personal touch with messenger apps for marketing

Adding a personal touch with messenger apps for marketing 9

Who could have foreseen that messenger apps would grow to rival mainstream social media such as Facebook, Twitter and Instagram? It is true. Messenger apps such as WhatsApp have caught up to what society perceives as the main social networks in terms of users and are the new hot marketing tool. According to Hootsuite, when it […]