Foundations of Content Marketing – What you need to know

Foundations of Content Marketing - What you need to know 1

We know that content marketing is not just here to stay, but here to stay for a long time. With competition between businesses increasing, content marketing is set to grow at a rapid pace. In fact, online content marketing is believed to be one of the major deciding factors between the success and the failure […]

The ‘real skills’ you need in travel marketing

The ‘real skills’ you need in travel marketing 2

The travel marketing skills that will set you apart in the 21st century, are those increasingly being referred to as the ‘real skills’. There’s nothing soft about them… I can turn out newsletter copy in minutes, conjure up a multitude of hashtags in seconds and slice and dice pillar content into blogs, press releases and […]

Top-notch Travel Marketing Tips for 2020

Top-notch Travel Marketing Tips for 2020 3

If your start to the new decade is as bloated as your post-Festive Season stomach, consider these top-notch travel marketing tips for 2020 that will put new energy into your travel marketing efforts. Travel Marketing Tips for 2020 As we set out well-intentioned on our New Years’ Resolution journey this 2020, it’s worth adding a […]

Must-have features for a good travel website

Must-have features for a good travel website 4

We’ve all heard the adage, “first impressions are lasting impressions”. And this is even more true when it comes to your travel website. A study by digital marketing research company Econsultancy, showed that 40% of Internet users will abandon a site if it takes more than three seconds to load. Three seconds. Let that sink […]