Focussed marketing – Going on a TikTok tangent

Focussed marketing - Going on a TikTok tangent 1

Focussed marketing – bringing it back to basics when you’re presented with ‘shiny object’ syndrome and loads of opportunities… Do you suffer from ‘shiny object’ syndrome? Apparently it’s deeply ingrained in the psyche of the entrepreneurial mindset, so I must have it in spades. At this point, you’re probably wondering what ‘shiny object’ syndrome is. […]

Stuck in a content churn? Read this.

Stuck in a content churn? Read this. 2

If you create online content on a regular basis, chances are you’re often left feeling a little something like this:     It doesn’t matter if you’ve just started out or have been at it for 10 years. It’s easy to caught up in the content production and posting frenzy, especially when marketing experts and […]

Adding a personal touch with messenger apps for marketing

Adding a personal touch with messenger apps for marketing 4

Who could have foreseen that messenger apps would grow to rival mainstream social media such as Facebook, Twitter and Instagram? It is true. Messenger apps such as WhatsApp have caught up to what society perceives as the main social networks in terms of users and are the new hot marketing tool. According to Hootsuite, when it […]

Influencer marketing

Influencer marketing 5

Influencer marketing We’ve all heard the buzzword – Influencer Marketing – and most of us know what it means. But for those who don’t, simply put, it’s leveraging influencers’ influence to market your service, product or experience instead of marketing it through traditional marketing channels. Travel is a fairly easy sell through influencer marketing. Influencers […]