Foundations of Content Marketing – What you need to know

Foundations of Content Marketing - What you need to know 1

We know that content marketing is not just here to stay, but here to stay for a long time. With competition between businesses increasing, content marketing is set to grow at a rapid pace. In fact, online content marketing is believed to be one of the major deciding factors between the success and the failure […]

Marketing minimalism: taking marketing back to the basics

Marketing minimalism: taking marketing back to the basics 2

Does the phrase “spark joy” ring a bell? Organising consultant and tidying expert extraordinaire Marie Kondo promotes a method of decluttering that has swept the globe, inspiring millions to embrace minimalism. The KonMari method encourages the neat-freak organiser and hoarder to give a long, hard look at everything they have and only keep the items […]

The Instagram award for ‘Best Supporting Actress’ goes to…

The Instagram award for ‘Best Supporting Actress’ goes to… 3

And just like that… it’s awards season! For those of you whose guilty pleasure is watching the glamour gals and guys strutting their stuff along the red carpet, this week’s Golden Globes would have been manna from Instagram heaven. Jamie Lee Curtis, head to toe in white. Nicole Kidman in merlot-coloured sequins.  And Rami Malek […]

Adding a personal touch with messenger apps for marketing

Adding a personal touch with messenger apps for marketing 4

Who could have foreseen that messenger apps would grow to rival mainstream social media such as Facebook, Twitter and Instagram? It is true. Messenger apps such as WhatsApp have caught up to what society perceives as the main social networks in terms of users and are the new hot marketing tool. According to Hootsuite, when it […]

How does your email marketing stack up against the latest email marketing trends?

How does your email marketing stack up against the latest email marketing trends? 5

DMA’s latest Email tracker shows that, on average, email receives 30 times more return on investment than other forms of marketing. More importantly, 72 percent of consumers expressed email as their first choice for brand communication, according to Litmus’ State of Email report. The fact that consumers are willing to open the door to brands immediately shows the […]

Marketing travel to millennials

Marketing travel to millennials 6

There are 1.8 billion millennials on the planet and these millennials currently comprise 20 percent of all international tourists, according to Nielsen. Although baby boomers have more free time to travel (as many are retired or starting to retire), millennials are still out-travelling this older generation and are 23 percent more interested in going abroad than […]

Gen Z and Travel – Here’s what you need to know

Gen Z and Travel – Here’s what you need to know 7

Are you finally getting to grips with what the millennials want from their travel company? We’ve got news for you: it’s time to shift your focus to Gen Z. Gen Z is hot on the heels of the millennial generation and they are already making their mark on the travel industry. According to those in […]

Design for travel marketing

Design for travel marketing 8

Design for travel marketing Working in travel has inspired me to look at the world and design in a different way. I’ve gained new perspective and realised that there are lessons to be learnt in design based on how people travel and look for their own inspiration. Here are a few lessons I’ve learnt along […]

How to maximise your online content

How to maximise your online content 9

If you’re new to creating content and often find yourself burning the midnight oil creating blog after blog or post after post, stop what you are doing and continue reading before the well runs dry. Whether you create content for your own brand or for other businesses, there are ways to maximise your online content […]