The Instagram award for ‘Best Supporting Actress’ goes to…

The Instagram award for ‘Best Supporting Actress’ goes to… 1

And just like that… it’s awards season! For those of you whose guilty pleasure is watching the glamour gals and guys strutting their stuff along the red carpet, this week’s Golden Globes would have been manna from Instagram heaven. Jamie Lee Curtis, head to toe in white. Nicole Kidman in merlot-coloured sequins.  And Rami Malek […]

How to gain Instagram followers and increase engagement

How to gain Instagram followers and increase engagement 2

How to gain Instagram followers and increase engagement When I created an Instagram profile a few years ago, it was just a cool way to play around with photos of arb things I took to make them look “professional”. So, it was only after I took over one of our client’s accounts on Instagram that […]

Fake Instagram accounts and how to spot them

Fake Instagram accounts and how to spot them 3

Instagram — a social media platform where men and women with thousands of followers share pictures of their seemingly carefree lives — cats, cocktails and full contouring. It all looks so easy, often times, perhaps a little too easy. It takes most Instagram influencers years of unpaid hard work to grow a dedicated, engaged and […]

Influencer marketing

Influencer marketing 4

Influencer marketing We’ve all heard the buzzword – Influencer Marketing – and most of us know what it means. But for those who don’t, simply put, it’s leveraging influencers’ influence to market your service, product or experience instead of marketing it through traditional marketing channels. Travel is a fairly easy sell through influencer marketing. Influencers […]