The ‘new’ influencer in travel marketing

The ‘new’ influencer in travel marketing 1

My friend Craig is an influencer. He doesn’t have a blog, has only 360 Instagram followers and doesn’t own a drone. But Craig inspires people to travel. You’ll see him flitting about the world several times a year – cuddling cats in Cancun, at a bruin café in Amsterdam, or snapping the latest ‘Engrish’ disaster […]

Influencer marketing

Influencer marketing 2

Influencer marketing We’ve all heard the buzzword – Influencer Marketing – and most of us know what it means. But for those who don’t, simply put, it’s leveraging influencers’ influence to market your service, product or experience instead of marketing it through traditional marketing channels. Travel is a fairly easy sell through influencer marketing. Influencers […]