Foundations of Content Marketing – What you need to know

Foundations of Content Marketing - What you need to know 1

We know that content marketing is not just here to stay, but here to stay for a long time. With competition between businesses increasing, content marketing is set to grow at a rapid pace. In fact, online content marketing is believed to be one of the major deciding factors between the success and the failure […]

Top-notch Travel Marketing Tips for 2020

Top-notch Travel Marketing Tips for 2020 2

If your start to the new decade is as bloated as your post-Festive Season stomach, consider these top-notch travel marketing tips for 2020 that will put new energy into your travel marketing efforts. Travel Marketing Tips for 2020 As we set out well-intentioned on our New Years’ Resolution journey this 2020, it’s worth adding a […]

Stuck in a content churn? Read this.

Stuck in a content churn? Read this. 7

If you create online content on a regular basis, chances are you’re often left feeling a little something like this:     It doesn’t matter if you’ve just started out or have been at it for 10 years. It’s easy to caught up in the content production and posting frenzy, especially when marketing experts and […]

Marketing minimalism: taking marketing back to the basics

Marketing minimalism: taking marketing back to the basics 9

Does the phrase “spark joy” ring a bell? Organising consultant and tidying expert extraordinaire Marie Kondo promotes a method of decluttering that has swept the globe, inspiring millions to embrace minimalism. The KonMari method encourages the neat-freak organiser and hoarder to give a long, hard look at everything they have and only keep the items […]

The number one rule for travel agency website content: Connect with your customer!

The number one rule for travel agency website content: Connect with your customer! 10

Traveller behaviour data released by PhocusWire in 2018 says travellers look at 38 travel websites before making a purchase decision. This means your travel agency website content, whether it be a travel blog, news articles or static content, must be more authoritative than anyone else’s, so when a traveller searches for his next holiday or […]

6 tips to make your travel content marketing go KA-CHING!

6 tips to make your travel content marketing go KA-CHING! 11

Attracting new clients has never been an easy business. And today, you need some real finesse to ensure what you’re selling is bought. Not only are consumers spoilt for choice, but the ease of access to information has made them savvier than ever before – they know what’s out there (or at least they think […]