Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Ashlyn Moodley
Web Developer
Ash is not just a coder, he is a visionary who brings together technical expertise, design sensibility, and a passion for creating exceptional online experiences.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Jasmyn Myburgh
Account Executive
Jasmyn, the youngest member of our team, is hard-working, driven and always on the lookout for new challenges.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Celine Patterson
Account Director
Celine has longstanding passion for tourism and a firm believer in the power of tailormade PR and marketing solutions.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Stephane Reinstein
Digital Marketing & Innovation Director
If there’s a technology problem that needs to be solved, Steph is our man.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Sonnette Fourie
Account Director
True passion shines through Sonnette when it comes to all things Media, Communication and Design.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Roland Müller
Strategic Partnerships Director
A critical thinker who looks at problems differently, Roland’s sense of humour ensures he approaches difficult situations with a cool head, always looking for solutions.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Natalia Rosa
CEO
Natalia always looks for innovative ways of connecting the dots, challenging the status quo and persuading her team, customers and industries to do the same.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Madaléne Manuel
Account Director
Will always go the extra mile, has a keen eye for detail, enjoys a challenge and likes to get things done – earning the nickname “The Fixer”!
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Lucy Mussett
Managing Director
An all-rounder in every sense of the word.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Lori Cohen
Strategic Communications Lead
From camping throughout Southern Africa to exploring more far-flung destinations, Lori’s love of travel runs deep.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Linsey Schluter
Content Lead: Corporate & Industry
Linsey has this way of bringing you right into the story.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Kayla Davids
Account Executive
An eager beaver with a wicked sense of humour, always keen to help, and happiest when things are organised.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Dorine Reinstein
Content Director
Nothing delights Dorine more than taking a complicated matter and distilling it into insights that apply to our clients’ businesses and industries.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Claire Lathe
Operations Administrator
Turning the wheels behind the scenes is Claire Lathe, administrator extraordinaire!
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Brenda Walters
Account Director
Driven by having a sense of purpose in all that she does, Brenda has a great deal of integrity and highly values relationships.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Bianca Golz
Content Lead: Leisure
While Bianca has written about anything and everything, her passion lies in the travel industry.
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Andrea Hambides
Operations Director
A ‘Jackie’ of all trades and a master of many!
Chelsey Hale
Content Specialist
When you’re lost for words or creative ideas, don’t worry — Chelsey is here to help.
Chelsey is deeply curious about the world, how things work, and why people think the way they do. Learning something new is a satisfying process for her, and this relentless need-to-know mindset continues to lead her creative intuition. She has worked as a copywriter, researcher, and communicator in a range of fields, but her heart is firmly held in the field of tourism. When not writing, much of her time is spent painting, and pondering life’s big questions.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.