Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Ashlyn Moodley
Senior Web Developer
Ash is not just a coder, he is a visionary who brings together technical expertise, design sensibility, and a passion for creating exceptional online experiences.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Jasmyn Myburgh
Account Executive
Jasmyn, the youngest member of our team, is hard-working, driven and always on the lookout for new challenges.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Celine Patterson
Account Executive
Celine has longstanding passion for tourism and a firm believer in the power of tailormade PR and marketing solutions.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Stephane Reinstein
Digital Marketing & Innovation Director
If there’s a technology problem that needs to be solved, Steph is our man.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Sonnette Fourie
Account Director
True passion shines through Sonnette when it comes to all things Media, Communication and Design.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Roland Müller
Strategic Partnerships Director
A critical thinker who looks at problems differently, Roland’s sense of humour ensures he approaches difficult situations with a cool head, always looking for solutions.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Natalia Rosa
CEO
Natalia always looks for innovative ways of connecting the dots, challenging the status quo and persuading her team, customers and industries to do the same.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Madaléne Manuel
Account Director
Will always go the extra mile, has a keen eye for detail, enjoys a challenge and likes to get things done – earning the nickname “The Fixer”!
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Lucy Mussett
Managing Director
An all-rounder in every sense of the word.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Lori Cohen
Strategic Communications Lead
From camping throughout Southern Africa to exploring more far-flung destinations, Lori’s love of travel runs deep.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Linsey Schluter
Content Lead: Leisure & Industry
Linsey has this way of bringing you right into the story.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Kayla Davids
Account Executive
An eager beaver with a wicked sense of humour, always keen to help, and happiest when things are organised.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Dorine Reinstein
Content Director
Nothing delights Dorine more than taking a complicated matter and distilling it into insights that apply to our clients’ businesses and industries.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Claire Lathe
Operations Administrator
Turning the wheels behind the scenes is Claire Lathe, administrator extraordinaire!
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Brenda Walters
Account Director
Driven by having a sense of purpose in all that she does, Brenda has a great deal of integrity and highly values relationships.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Bianca Golz
Writer
While Bianca has written about anything and everything, her passion lies in the travel industry.
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Andrea Hambides
Operations Director
A ‘Jackie’ of all trades and a master of many!
Erin Cusack
Content Specialist
With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.
Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.
Karen Doyle
Content Lead
Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.
Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea.
Michelle Loewenstein
Account Director
Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.
Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan.
Melissa Foley
Founding Director of All About Africa Sustainability Consulting
Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.
Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.
Shelley Martin
Account Director
As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.