Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 49

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 57

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 65

Hannah Carlisle

Account Executive

Hannah brings contagious enthusiasm and eagerness to our team.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 73

Ashlyn Moodley

Senior Web Developer

Ash is not just a coder, he is a visionary who brings together technical expertise, design sensibility, and a passion for creating exceptional online experiences.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 81

Jasmyn Myburgh

Account Executive

Jasmyn, the youngest member of our team, is hard-working, driven and always on the lookout for new challenges.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 89

Celine Patterson

Account Executive

Celine has longstanding passion for tourism and a firm believer in the power of tailormade PR and marketing solutions.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 97

Stephane Reinstein

Digital Marketing & Innovation Director

If there’s a technology problem that needs to be solved, Steph is our man.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 105

Sonnette Fourie

Account Director

True passion shines through Sonnette when it comes to all things Media, Communication and Design.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 113

Roland Müller

Strategic Partnerships Director

A critical thinker who looks at problems differently, Roland’s sense of humour ensures he approaches difficult situations with a cool head, always looking for solutions.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 121

Natalia Rosa

CEO

Natalia always looks for innovative ways of connecting the dots, challenging the status quo and persuading her team, customers and industries to do the same.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 129

Madaléne Manuel

Account Director

Will always go the extra mile, has a keen eye for detail, enjoys a challenge and likes to get things done – earning the nickname “The Fixer”!

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 137

Lucy Mussett

Managing Director

An all-rounder in every sense of the word.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 145

Lori Cohen

Strategic Communications Lead

From camping throughout Southern Africa to exploring more far-flung destinations, Lori’s love of travel runs deep.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 153

Linsey Schluter

Content Lead: Leisure & Industry

Linsey has this way of bringing you right into the story.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 161

Kayla Davids

Account Executive

An eager beaver with a wicked sense of humour, always keen to help, and happiest when things are organised.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 169

Dorine Reinstein

Content Director

Nothing delights Dorine more than taking a complicated matter and distilling it into insights that apply to our clients’ businesses and industries.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 177

Claire Lathe

Operations Administrator

Turning the wheels behind the scenes is Claire Lathe, administrator extraordinaire!

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 185

Brenda Walters

Account Director

Driven by having a sense of purpose in all that she does, Brenda has a great deal of integrity and highly values relationships.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 193

Bianca Golz

Writer

While Bianca has written about anything and everything, her passion lies in the travel industry.

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 201

Andrea Hambides

Operations Director

A ‘Jackie’ of all trades and a master of many!

Meet the team 1

Erin Cusack

Content Specialist

With a journalist’s instinct and a marketer’s mind, Erin is a storyteller at heart who brings clarity, wit and warmth to every brand she works on.

Erin brings a wealth of creative and strategic experience to her work as a copywriter, blending her journalistic roots with a sharp eye for digital marketing. Her background includes work across wellness, tourism, and NPO sectors, and she thrives on translating complex messages into copy that feels clear, clever and human. A natural overthinker (in the best way), Erin is endlessly curious and always up for a creative challenge – especially if it involves a cheeky pun. When she’s not knee-deep in content calendars or polishing headlines, you’ll find her on a trail, in the pool, or dominating a local quiz night. She’s also known to take dress-up themes very seriously. No half measures here.

Meet the team 3

Karen Doyle

Content Lead

Happiest on the mountains, Karen loves exploring South Africa and is passionate about creating authentic, community-driven content for brands.

Having lived and worked around the world – including London and Shanghai – Karen is happy to be back in her native Cape Town, surrounded by mountains and the sea. With a background in writing and editing for food, travel and interior magazines, Karen prides herself on attention to detail and crafting content that evokes authentic engagement. In her spare time, she can be found hiking, trail running, practicing yoga or swimming in the sea. 

 

Meet the team 4

Michelle Loewenstein

Account Director

Michelle is an experienced media and marketing professional with a passion for content strategy, creative storytelling, and collaborative work.

Michelle is an experienced media and marketing professional with a solid background in content strategy. She believes in the power of content to shift narratives and open new possibilities, and has contributed to diverse projects aimed at engaging audiences in thoughtful, creative ways. With a deep appreciation for travel’s ability to broaden perspectives, she has worked closely with clients in the travel and tourism sector, combining personal passion with professional insight. Michelle thrives in collaborative environments and values opportunities to support and learn from others. Outside of work, she is a passionate animal lover, fitness enthusiast, and Formula 1 fan. 

Meet the team 5

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 6
Meet the team 7

Shelley Martin

Account Director

As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 8

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.