Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Ashlyn Moodley
Senior Web Developer
Ash is not just a coder, he is a visionary who brings together technical expertise, design sensibility, and a passion for creating exceptional online experiences.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Jasmyn Myburgh
Account Executive
Jasmyn, the youngest member of our team, is hard-working, driven and always on the lookout for new challenges.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Celine Patterson
Account Executive
Celine has longstanding passion for tourism and a firm believer in the power of tailormade PR and marketing solutions.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Stephane Reinstein
Digital Marketing & Innovation Director
If there’s a technology problem that needs to be solved, Steph is our man.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Sonnette Fourie
Account Director
True passion shines through Sonnette when it comes to all things Media, Communication and Design.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Roland Müller
Client Services Director
A critical thinker who looks at problems differently, Roland’s sense of humour ensures he approaches difficult situations with a cool head, always looking for solutions.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Natalia Rosa
CEO
Natalia always looks for innovative ways of connecting the dots, challenging the status quo and persuading her team, customers and industries to do the same.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Madaléne Manuel
Account Director
Will always go the extra mile, has a keen eye for detail, enjoys a challenge and likes to get things done – earning the nickname “The Fixer”!
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Lucy Mussett
Business Development Director
An all-rounder in every sense of the word.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Lori Cohen
Content Lead: Corporate
From camping throughout Southern Africa to exploring more far-flung destinations, Lori’s love of travel runs deep.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Linsey Schluter
Content Lead: Leisure & Industry
Linsey has this way of bringing you right into the story.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Kayla Davids
Account Executive
An eager beaver with a wicked sense of humour, always keen to help, and happiest when things are organised.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Dorine Reinstein
Content Director
Nothing delights Dorine more than taking a complicated matter and distilling it into insights that apply to our clients’ businesses and industries.
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.
Mike Fabricius
Managing Director At The Journey
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.
Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.
Daniëlle Taute
Account Executive
If you ever find yourself in need of a multi-tasker, look no further than Dani!
Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!
Hannah Carlisle
Account Executive
Hannah brings contagious enthusiasm and eagerness to our team.
Hannah brings contagious enthusiasm and eagerness to our team and is excited to build on her marketing skillset after recently graduating from school. Growing up surrounded by conservationists sparked an appreciation for the tourism industry and Hannah soon discovered a passion for the marketing thereof, with specific interests in digital marketing and social media. Creative, curious, and solutions-oriented, Hannah loves taking on new challenges that push her beyond perceived limits. She believes that building personal connections is one of the most important things in life and loves working closely with people. In her downtime Hannah loves running and spending time in the bush alongside the Kruger’s wildlife.
Claire Lathe
Operations Administrator
Turning the wheels behind the scenes is Claire Lathe, administrator extraordinaire!
Shelley Martin
Account Director
“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”
“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”
Sonnel Grobbelaar
Graphic Designer
Sonnel transforms concepts into captivating visuals, one design at a time.
Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.
Johnny Johnson
Brand Strategist at Anthropos and The Journey
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.
Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been cli