Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 61

Hannah Carlisle

Account Executive

Hannah brings contagious enthusiasm and eagerness to our team.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 71

Ashlyn Moodley

Senior Web Developer

Ash is not just a coder, he is a visionary who brings together technical expertise, design sensibility, and a passion for creating exceptional online experiences.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 81

Jasmyn Myburgh

Account Executive

Jasmyn, the youngest member of our team, is hard-working, driven and always on the lookout for new challenges.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 91

Celine Patterson

Account Executive

Celine has longstanding passion for tourism and a firm believer in the power of tailormade PR and marketing solutions.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 101

Stephane Reinstein

Digital Marketing & Innovation Director

If there’s a technology problem that needs to be solved, Steph is our man.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 111

Sonnette Fourie

Account Director

True passion shines through Sonnette when it comes to all things Media, Communication and Design.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 121

Roland Müller

Client Services Director

A critical thinker who looks at problems differently, Roland’s sense of humour ensures he approaches difficult situations with a cool head, always looking for solutions.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 131

Natalia Rosa

CEO

Natalia always looks for innovative ways of connecting the dots, challenging the status quo and persuading her team, customers and industries to do the same.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 141

Madaléne Manuel

Account Director

Will always go the extra mile, has a keen eye for detail, enjoys a challenge and likes to get things done – earning the nickname “The Fixer”!

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 151

Lucy Mussett

Business Development Director

An all-rounder in every sense of the word.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 161

Lori Cohen

Content Lead: Corporate

From camping throughout Southern Africa to exploring more far-flung destinations, Lori’s love of travel runs deep.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 171

Linsey Schluter

Content Lead: Leisure & Industry

Linsey has this way of bringing you right into the story.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 181

Kayla Davids

Account Executive

An eager beaver with a wicked sense of humour, always keen to help, and happiest when things are organised.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 191

Dorine Reinstein

Content Director

Nothing delights Dorine more than taking a complicated matter and distilling it into insights that apply to our clients’ businesses and industries.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 201

Claire Lathe

Operations Administrator

Turning the wheels behind the scenes is Claire Lathe, administrator extraordinaire!

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 211

Brenda Walters

Account Director

Driven by having a sense of purpose in all that she does, Brenda has a great deal of integrity and highly values relationships.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 221

Bianca Golz

Writer

While Bianca has written about anything and everything, her passion lies in the travel industry.

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!

Meet the team 231

Andrea Hambides

Operations Director

A ‘Jackie’ of all trades and a master of many!

Meet the team 1

Melissa Foley

Founding Director of All About Africa Sustainability Consulting

Melissa Foley leads All About Africa Sustainability Consulting, promoting responsible tourism and community empowerment across Africa through collaboration and sustainable practices.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Meet the team 3
Meet the team 4

Shelley Martin

Account Director

“As long as Shelley has a great coffee in-hand, she can conquer (almost) anything. A thinker or dreamer as some would say, she loves strategising and contemplating the big picture.”

“With a career that spans 14 years, Shelley has built a reputation as a specialist in communications – having worked with the likes of both consumer brands and big corporates. On a day-to-day basis Shelley helps clients find value in their marketing efforts, strategising with the team to ensure the dissemination of meaningful and impactful messaging to the right people on the right platforms at the right time. When she isn’t grafting away at her desk or meeting with clients, you will most likely find Shelley with a book in hand (and coffee of course), busy with a sudoku puzzle, or learning French. Elle n’est pas très bonne (yet).”

Meet the team 5

Sonnel Grobbelaar

Graphic Designer

Sonnel transforms concepts into captivating visuals, one design at a time.

Sonnel, our talented designer, thrives on bringing clients’ visions to life. With a knack for figuring things out and making them visually stunning, she excels at creating designs that captivate audiences. Sonnel believes in the magic that happens when words and graphics come together in harmony. When she’s not crafting beautiful designs, she enjoys nurturing her house plants, socialising with friends, and exploring scenic destinations.

Meet the team 6

Johnny Johnson

Brand Strategist at Anthropos and The Journey

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Meet the team 7
Meet the team 8

Mike Fabricius

Managing Director At The Journey

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Meet the team 9
Meet the team 10

Daniëlle Taute

Account Executive

If you ever find yourself in need of a multi-tasker, look no further than Dani!

Daniëlle, affectionately known as Dani, has a thirst for knowledge and is an organiser extraordinaire! Time management and productivity aren’t just buzzwords for her – they are her forte. One of her many superpowers is effortlessly juggling multiple projects with creativity and flair, all while maintaining a big smile. When she’s not engrossed in creating content, meeting clients, or building and optimising content calendars, you’ll find her ‘busting moves’ on TikTok, spreading joy and motivation one hip shake at a time!