Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.

Melissa Foley is the Founding Director of All About Africa Sustainability Consulting, where she champions responsible tourism practices and environmental stewardship across the African continent. With a deep-rooted passion for community empowerment and wildlife conservation, Melissa collaborates with local stakeholders, travel operators, and international organizations to design strategies that safeguard ecosystems, preserve cultural integrity, and create meaningful economic opportunities. Through her hands-on approach and commitment to measurable impact, Melissa ensures that All About Africa Sustainability Consulting remains at the forefront of ethical travel, inspiring clients and travellers alike to embrace sustainability as a driving force for positive change.

Johnny Johnson has forty years of experience working on brands and communications. He has a commercial bachelor’s degree in commerce and an honours in business administration. He has been client service director and deputy managing director at Ogilvy’s, managing director at Young & Rubicam and Saatchi & Saatchi and chairman of specialist agencies at TBWA. He manages his own specialist brand and communications strategy agency (www.anthropos.co.za) and has worked with The Journey on development of the tourism destination brand strategies and identities for Kavango Zambezi Trans Frontier Conservation Area, Sierra Leone and Ethiopia national tourism brands.

Mike Fabricius (PhD) is an experienced tourism strategist, policy analyst and marketer, with a tourism career that spans more than 30 years. Having played various leadership roles in the successful development of the South African tourism industry, he established The Journey Tourism Consulting, an independent tourism advisory and consulting practice in 2005. Since then he has consulted extensively in Africa, the Middle East, Asia and Europe and is a passionate proponent of sustainable tourism development. He regularly works as senior expert for UN Tourism and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, SADC, CBI, etc.) and has taught courses on Tourism Policy and Destination Strategy for Tourism Managers in many destinations across Africa, the Middle East, Europe and Asia.