Main Role Objective
Work with Extraordinary’s internal marketing team and external agencies to execute the organisation’s PR & marketing strategy aligned with its business goals to generate new business leads and nurture relationships with existing B2B and B2C leads. Supports and optimises the organisation’s PR & marketing initiatives, including assisting with the development and execution of PR & marketing activities, coordinating PR & marketing materials and streamlining marketing workflow.
Primary Responsibilities
- Coordinate the PR & marketing activities and initiatives on behalf of Extraordinary as required by the organisation’s stakeholders and guests.
- Be the glue connecting the marketing team with the sales team and external agencies.
- Follow an efficient workflow and traffic system to execute all marketing to appropriate channels by deadline.
- Efficiently allocate resources, monitor the deployment and report on the status thereof in the execution of marketing activities.
- Work across multiple projects, ensuring all parties are informed of progress and issues.
- Oversee design and production of marketing collateral.
- Attend meetings – internal and with external marketing providers – to coordinate and communicate about marketing outputs required by organisation.
- Work with the marketing team and external agencies to devise timelines, instructions and project plans for future marketing projects.
- Quality control process owner – checking that outputs are of the required standard.
- Write and distribute press release to media.
- Media outreach and liaison, e.g.: organising media trips to properties.
- Copywriting where required.
- Be the custodian of and maintain an ordered DAM.
- Work with the marketing team to establish and maintain a client database.
Minimum requirements:
- Tertiary qualification in digital marketing
- At least 3 years’ experience in marketing coordination
- Highly organised and able to work in a fast-paced high-pressure environment
- High attention to detail and critical thinking
- Ability to develop schedules and timelines for marketing projects
- A sense of aesthetics and a love for beautiful design and purpose-driven marketing
- Self-starter and deadline driven to deliver multiple projects
- Exceptional time management and organisational abilities
- You are a doer and have a high sense of accountability
- Luxury and/or hospitality experience advantageous
- PR and copywriting experience advantageous
- Proficiency in digital analytics, CMS, marketing automation software and/or CRM a plus
- Highly active on social media and following social media trends
Logistics:
- Full-time work from Extraordinary offices in Bryanston, Johannesburg
- Permanent, with 3-month probation
- 40 hours per week
This Role Reports to:
- Extraordinary head of sales, marketing and reservations
Remuneration
- This is an intermediate to senior role and remuneration will be based on experience and skill.
In A Nutshell, You Are
This is a fast-paced, fast-changing environment which requires you to have an agile mindset, be flexible, resourceful and have an innovative, independent approach to problem solving. You are a Doer – someone who does not wait to be asked. Rather, you look for gaps and opportunities and seek to fill them efficiently and quickly. You are honest, respectful and lead with empathy in your communications. Your organisational skills are top-notch, you’re able to follow through without being followed up on and show creativity in the face of challenges.
- A growth mindset – you should always be looking for ways to self-improve
- Exceptional attention to detail and thorough approach
- Goal oriented and able to set priorities, while monitoring progress to deliver results
- Like to come up with innovative ideas to solve challenges
- Always looking for better ways – new methodologies, systems and processes that enhance the flow of work and content delivery
- Sense of urgency and agility
- Assertive and tenacity to deliver on time
- Like a fast-paced, ever-changing environment
- Excellent written and verbal English skills
- Are a self-starter that likes to get stuck in without micro-management
- Work best in an entrepreneurial environment
- Likes starting and finishing things – getting stuff done
- Cleverly connects the dots to streamline work – systems minded
- A doer and fills time productively – not just ticking the box
- Do not require supervision and are not overly sensitive
- Someone who can cut through lots of detail, harness what’s important and act swiftly
- Multitasking skills and the ability to juggle multiple projects and clients
- Ability to manage external and internal resources
This Role is NOT For You If
This role is not for you if you wait to be told what to do, are looking for a 9 to 5 job where you can check-out, outside of ‘normal’ working hours and want strong corporate structures and culture. Big Ambitions has an entrepreneurial and growth mindset, and you will be required to fly the plane and fix it mid-air, so if you need a great deal of guidance to get going and lots of support and encouragement, this is not the right role for you.
- Struggle with self-motivation
- A tendency to be over-sensitive
- Time management challenges
- Love set structure, predictability and hate change
- Work best in a corporate environment or large agency environment
- Have poor Internet and Phone access
- Panic or are overwhelmed easily
- Take things personally
- Are indecisive and need constant direction
- Need lots of emotional support and approval
- Require strong supervision and management
