Main Role Objective
The Marketing Account Manager is the bridge between Big Ambitions and its customer, Wetu. They are the point of contact for Big Ambitions and the individual who helps to define and implement the customer’s marketing, PR and communications strategy and tactics. The Marketing Account Manager is required to be well versed in marketing and has a good understanding of analytics, interpreting them and using this to define the marketing mix for Wetu. They should be resourceful, have a can-do, creative approach to problem solving and be able to think critically, multi-task and project manage. They proactively suggest ways to streamline and improve campaigns, tactics and output to achieve Wetu’s marketing objectives and fundamentally their business goals.
Logistics:
- At Wetu office in Claremont, Cape Town
- Independent Contractor
- Initial 3 month contract with a view to extending to permanent role
- 40 hours per week
This Role Reports to:
- Big Ambitions Account Director
- Weekly Huddle, Teams, Email and WhatsApp comms
- Ad hoc Meetings as required by Wetu and Big Ambitions
Remuneration:
- This is an intermediate to senior role and remuneration will be based on experience and skill.
Primary Responsibilities + Tasks
- Devising and implementing marketing and communications campaigns, tactics and calendars as required
- Seeking opportunities to help Wetu streamline their marketing & comms so that there's zero wastage and every cent spent is meaningful
- Participate on industry forums and devise a plan to be fully immersed in industry issues pertaining to customers and their sectors, as well as the changing needs of their customers as this affects how you communicate and market to them
- Strategic resource to Wetu and Big Ambitions management to deliver on business and marketing goals of Wetu
- Position yourself as an expert in your field through personal thought leadership
- The champion of Wetu’s needs – anticipating these even before Wetu has mentioned them
- Identify ways in which you can contribute to building a strong(er) sales funnel
- Take note of Wetu and its customers’ milestones (awards, achievements) and acknowledge these
- Ensuring that systems are updated properly e.g. Time Tracking, Task Managers, DSR
- Ensuring all outgoing content is professional and done right, the first time
- Highly efficient and proactive project management of Wetu’s projects, with proper delegation, managing expectations and strategic and operational excellence in end-to-end project roll out
- Admin and reporting to Big Ambitions and Wetu as required
Must-Have Experience With:
- Marketing & Communications strategy and roll out
- Project and campaign management
- Use of OneDrive, Sharepoint, Teams
- Microsoft Outlook, Words, Excel, Powerpoint
- Strong written and verbal English communication
Ideally Has Experience With:
- Travel & Tourism sector knowledge a plus
- ASANA
- Digital marketing
- Hosting Zoom webinars and virtual sessions
- Hubspot
- Mailchimp
In A Nutshell, You Are:
This is a fast-paced, fast-changing environment which requires you to have an agile mindset, be flexible, resourceful and have an innovative, independent approach to problem solving. You are a Doer – someone who does not wait to be asked. Rather, you look for gaps and opportunities and seek to fill them efficiently and quickly. You are honest, respectful and lead with empathy in your communications. Your strategic and organisational skills are top-notch, you’re able to follow through without being followed up on and show creativity in the face of challenges.
- Like to come up with innovative ideas to solve challenges
- Like a fast-paced, ever-changing environment
- Excellent written and verbal English skills
- Are a self-starter that likes to get stuck in without micro-management
- Work best in an entrepreneurial environment
- Like starting and finishing things – getting stuff done
- Cleverly connects the dots to streamline work – systems minded
- A doer and fills time productively – not just ticking the box
- Do not require supervision
- Someone who can cut through lots of detail, harness what’s important and act swiftly
This Role is NOT For You If:
This role is not for you if you wait to be told what to do, are looking for a 9 to 5 job where you can check-out, outside of ‘normal’ working hours and want strong corporate structures and culture. Both companies have an entrepreneurial and growth mindset, and you will be required to fly the plane and fix it midair, so if you need a great deal of guidance to get going and lots of support and encouragement, this is not the right role for you.
- Struggle with self-motivation
- Time management challenges
- Love set structure and hate change
- Work best in a corporate environment
- Have poor Internet and Phone access
- Panic or are overwhelmed easily
- Take things personally
- Are indecisive
- Need lots of emotional support and approval
- Require strong supervision and management
How You’ll Be Evaluated In This Role:
- KPIs
- Develop and roll out customer strategy
- Wetu has a marketing, comms workplan with KPIs
- Each member of the team understands their role in delivering on that workplan and delivers on this thanks to your excellent project management
- Client report is aligned with workplan and clearly outlines progress in achieving KPIs
- You have a strong marketing mix of Earned, Shared and Owned
- Actively identify and pursue tactical opportunities on behalf of client
- Customer feels you are fully invested in their success
- Your client feels that you are on top of opportunities at all times
- NPS & feedback are favourable
- Your team feels you are the go-to person on behalf of Wetu / Big Ambitions
- You are asked by 3rd parties for your opinion, ideas, views to be shared a public space
- Develop and roll out customer strategy
- Reviews:
- 3 Month Trial Review
- Weekly review in the first month, with monthly reviews thereafter to assess success in role and set-up areas of development in subsequent months.
- You will have to illustrate that you can be trusted to do the job adequately without needing to be followed up with.
- For your review, you will be asked to score yourself against your role profile and company values, which will be counter-scored by 2 staff members who work with you.
- 3 Month Trial Review
