The Content Writer interprets the content brief on behalf of the client services team, bringing to life a marketing concept in compelling written content and so that it is true to the client’s brand and their business and marketing goals. The role will require a versatile writer who has experience in writing industry content for a variety of content types, from white papers, website and brochures to social media blurbs, newsletters and press releases.
This is a fast-paced, fast-changing environment which requires you to have an agile mindset, be flexible, resourceful and have an innovative, independent approach to problem solving. You are a Doer – someone who does not wait to be asked. Rather, you look for gaps and opportunities and seek to fill them efficiently and quickly. You are honest, respectful and lead with empathy in your communications. Your organisational skills are top-notch, you’re able to follow through without being followed up on and show creativity in the face of challenges.
This role is not for you if you wait to be told what to do, are looking for a 9 to 5 job where you can check-out, outside of ‘normal’ working hours and want strong corporate structures and culture. Big Ambitions has an entrepreneurial and growth mindset, and you will be required to fly the plane and fix it midair, so if you need a great deal of guidance to get going and lots of support and encouragement, this is not the right role for you.
Leveraging a firm knowledge and understanding of the travel and tourism sector, Big Ambitions Marketing is a specialist communications, marketing and content agency based in South Africa with experience and expertise in creating and driving B2C and B2B communications and marketing campaigns in the travel and tourism space.
Our core competencies lie in the areas of tourism communications and marketing strategy and roll-out, content creation, community building and market research for organisations such as destination marketing organisations, tourism associations, travel technology firms, tourism consultants and tourism and travel product.
The Big Ambitions Marketing team comes from a tourism and travel background which ensures a firm understanding of the challenges for and requirements of tourism organisations and companies – providing the foundation for meaningful and targeted B2C and B2B communication and marketing strategies in all areas of tourism, from industry lobbying, crisis communication and destination promotion to communicating and translating animal interaction guidelines, health and hygiene safety protocols and government regulations.
We are skilled at connecting our travel and tourism customers with their customers through a range of platforms – social media, video, website, PR, webinars and virtual meetings, events and trade liaison. Lastly, we have provided market research and strategy creation services to tourism consultants, particularly on projects in Africa.
Our role is to build empowered, influential and collaborative communities in the tourism, travel and hospitality space.
To become Africa’s leading PR, Comms and Marketing provider offering smart, purposeful solutions that elevate the industry we serve.
Big Ambitions’ staff have worked in travel and tourism and are experts in their field. They are always levelling up to stay ahead.
The Big Ambitions team has heart and is not afraid to show it. We love our team. We love our customers. We love our industry.
We are invested in our personal growth through continual levelling up and the growth of our customers through meaningful and focused solutions.
We go beyond the tick-the-box anything, are specific and intentional in all our activities and output so that everything we touch delivers on our vision and mission, and the business and marketing goals of our customers.