Job Details

Content Writer


content writer

Main Role Objective

The Content Writer interprets the content brief on behalf of the client services team, bringing to life a marketing concept in compelling written content and so that it is true to the client’s brand and their business and marketing goals.  The role will require a versatile writer who has experience in writing industry content for a variety of content types, from white papers, website and brochures to social media blurbs, newsletters and press releases.


This Role Reports to:


Primary Responsibilities + Tasks

Must-Have Experience With:

Ideally Has Experience With:

In A Nutshell, You Are:

This is a fast-paced, fast-changing environment which requires you to have an agile mindset, be flexible, resourceful and have an innovative, independent approach to problem solving. You are a Doer – someone who does not wait to be asked. Rather, you look for gaps and opportunities and seek to fill them efficiently and quickly. You are honest, respectful and lead with empathy in your communications. Your organisational skills are top-notch, you’re able to follow through without being followed up on and show creativity in the face of challenges.

  • Exceptional attention to detail and thorough approach
  • Goal oriented and able to set priorities, while monitoring progress to deliver results
  • Like to come up with innovative ideas to solve challenges
  • Always looking for better ways – new methodologies, systems and processes that enhance the flow of work and content delivery
  • Sense of urgency and agility
  • Assertive and tenacity to deliver on time
  • Like a fast-paced, ever-changing environment
  • Excellent written and verbal English skills
  • Are a self-starter that likes to get stuck in without micro-management
  • Work best in an entrepreneurial environment
  • Likes starting and finishing things – getting stuff done
  • Cleverly connects the dots to streamline work – systems minded
  • A doer and fills time productively – not just ticking the box
  • Do not require supervision
  • Someone who can cut through lots of detail, harness what’s important and act swiftly
  • Multitasking skills and the ability to juggle multiple projects and clients
  • Ability to manage external and internal resources

This Role is NOT For You If:

This role is not for you if you wait to be told what to do, are looking for a 9 to 5 job where you can check-out, outside of ‘normal’ working hours and want strong corporate structures and culture. Big Ambitions has an entrepreneurial and growth mindset, and you will be required to fly the plane and fix it midair, so if you need a great deal of guidance to get going and lots of support and encouragement, this is not the right role for you.

  • Struggle with self-motivation
  • Time management challenges
  • Love set structure, predictability and hate change
  • Work best in a corporate environment or large agency environment
  • Have poor Internet and Phone access
  • Panic or are overwhelmed easily
  • Take things personally
  • Are indecisive
  • Need lots of emotional support and approval
  • Require strong supervision and management

How You’ll Be Evaluated In This Role:


  • Ability to deliver excellent content on brand and on time
    • You consistently deliver on time
    • You advise proactively when deadlines are not going to be met
    • Team feels you continuously show initiative
    • Client feels the content exceeds expectations
    • Your DAMs are well structured and organised
    • Instructive and proactive participation in meetings
    • Your client and customer service team feel you are communicative, detail oriented and committed to servicing them properly
    • At any given time, your client, customer service team and content team understand the status of content being created
    • You are viewed by the team as someone who helps – a team player
  • Ensure quality content at all times
    • You are uncompromising about the quality of work you deliver
    • There is limited back and forth in the workflow
    • You ensure you have all the resources required to meet the brief
    • Feedback from customers and client services teams is positive
  • Enhance technical knowledge by growing your content creation knowledge
    • You share your insights on customer WhatsApp groups, emails and on Teams
    • Asked to provide thought leadership insight by customer, client services team, third-party, e.g., media
    • You actively seek out opportunities to expand your knowledge so that you are at the cutting edge of developments in content creation
  • Reviews:
    • 3 Month Trial Review
      • Weekly review in the first month, with monthly reviews thereafter to assess success in role and set-up areas of development in subsequent months.
      • You will have to illustrate that you can be trusted to do the job adequately without needing to be followed up with.
    • For your review, you will be asked to score yourself against your role profile and company values, which will be counter-scored by 2 staff members who work with you.

About Big Ambitions

Leveraging a firm knowledge and understanding of the travel and tourism sector, Big Ambitions Marketing is a specialist communications, marketing and content agency based in South Africa with experience and expertise in creating and driving B2C and B2B communications and marketing campaigns in the travel and tourism space.

Our core competencies lie in the areas of tourism communications and marketing strategy and roll-out, content creation, community building and market research for organisations such as destination marketing organisations, tourism associations, travel technology firms, tourism consultants and tourism and travel product.

The Big Ambitions Marketing team comes from a tourism and travel background which ensures a firm understanding of the challenges for and requirements of tourism organisations and companies – providing the foundation for meaningful and targeted B2C and B2B communication and marketing strategies in all areas of tourism, from industry lobbying, crisis communication and destination promotion to communicating and translating animal interaction guidelines, health and hygiene safety protocols and government regulations.

We are skilled at connecting our travel and tourism customers with their customers through a range of platforms – social media, video, website, PR, webinars and virtual meetings, events and trade liaison. Lastly, we have provided market research and strategy creation services to tourism consultants, particularly on projects in Africa.

Our role is to build empowered, influential and collaborative communities in the tourism, travel and hospitality space.

Mission Statement

To become Africa’s leading PR, Comms and Marketing provider offering smart, purposeful solutions that elevate the industry we serve.

Core Values

Thought Leadership

Big Ambitions’ staff have worked in travel and tourism and are experts in their field. They are always levelling up to stay ahead.


The Big Ambitions team has heart and is not afraid to show it. We love our team. We love our customers. We love our industry.


We are invested in our personal growth through continual levelling up and the growth of our customers through meaningful and focused solutions.


We go beyond the tick-the-box anything, are specific and intentional in all our activities and output so that everything we touch delivers on our vision and mission, and the business and marketing goals of our customers.

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