Foundations of Content Marketing – What you need to know

Foundations of Content Marketing - What you need to know 1

We know that content marketing is not just here to stay, but here to stay for a long time. With competition between businesses increasing, content marketing is set to grow at a rapid pace. In fact, online content marketing is believed to be one of the major deciding factors between the success and the failure […]

Creating an effective team to do the work that matters

Creating an effective team to do the work that matters 2

Guy Kawasaki’s “The Art of the Start” inspired me to make the world a better place, improve the quality of my life, right a terrible wrong and prevent the end of something good. The world in which we live in makes it quite tricky to enable and collaborate with people from all walks of life […]

Focussed marketing – Going on a TikTok tangent

Focussed marketing - Going on a TikTok tangent 3

Focussed marketing – bringing it back to basics when you’re presented with ‘shiny object’ syndrome and loads of opportunities… Do you suffer from ‘shiny object’ syndrome? Apparently it’s deeply ingrained in the psyche of the entrepreneurial mindset, so I must have it in spades. At this point, you’re probably wondering what ‘shiny object’ syndrome is. […]

The ‘real skills’ you need in travel marketing

The ‘real skills’ you need in travel marketing 4

The travel marketing skills that will set you apart in the 21st century, are those increasingly being referred to as the ‘real skills’. There’s nothing soft about them… I can turn out newsletter copy in minutes, conjure up a multitude of hashtags in seconds and slice and dice pillar content into blogs, press releases and […]

Top-notch Travel Marketing Tips for 2020

Top-notch Travel Marketing Tips for 2020 5

If your start to the new decade is as bloated as your post-Festive Season stomach, consider these top-notch travel marketing tips for 2020 that will put new energy into your travel marketing efforts. Travel Marketing Tips for 2020 As we set out well-intentioned on our New Years’ Resolution journey this 2020, it’s worth adding a […]

Stuck in a content churn? Read this.

Stuck in a content churn? Read this. 10

If you create online content on a regular basis, chances are you’re often left feeling a little something like this:     It doesn’t matter if you’ve just started out or have been at it for 10 years. It’s easy to caught up in the content production and posting frenzy, especially when marketing experts and […]

5 Fundamentals of good time management

5 Fundamentals of good time management 12

To best utilise my time for maximum, and most importantly, valuable output, I signed up for this LinkedIn Learning Time Management Course run by Dave Crenshaw. Crenshaw was diagnosed as “off-the-charts” ADHD, yet used this as a personal challenge to implement simple systems to improve his focus and productivity. Today, he is a renowned author […]

Marketing minimalism: taking marketing back to the basics

Marketing minimalism: taking marketing back to the basics 13

Does the phrase “spark joy” ring a bell? Organising consultant and tidying expert extraordinaire Marie Kondo promotes a method of decluttering that has swept the globe, inspiring millions to embrace minimalism. The KonMari method encourages the neat-freak organiser and hoarder to give a long, hard look at everything they have and only keep the items […]

Must-have features for a good travel website

Must-have features for a good travel website 14

We’ve all heard the adage, “first impressions are lasting impressions”. And this is even more true when it comes to your travel website. A study by digital marketing research company Econsultancy, showed that 40% of Internet users will abandon a site if it takes more than three seconds to load. Three seconds. Let that sink […]