Case Studies – Big Ambitions

SATSA

Steph Reinstein — Mon, 18 May 2020 09:21:24 +0000

SATSA is the voice of the tourism private sector in Southern Africa. Its members include the leading inbound tourism brands, from accommodation to DMCs, with over 1,200 members involved in the business of international tourism in the region.

Trafalgar Global

Steph Reinstein — Thu, 07 May 2020 12:03:21 +0000

Global guided holiday leader, Trafalgar, required copywriting assistance to re-write the itineraries for their trips across all seven continents. Big Ambitions was commissioned to re-write every itinerary over a period of two years. From Asia to Hawaii, Alaska to Australia, the project required Big Ambitions to craft itineraries that told stories, but also captured the product, destinations and Trafalgar highlights in Trafalgar’s specific Tone of Voice.

Flight Centre Travel Group

Steph Reinstein — Thu, 07 May 2020 11:19:33 +0000

Flight Centre Travel Group had split their PR and Communications into Corporate and Leisure – the former having been handled by Big Ambitions for some time successfully. The decision was taken a few months prior to the Flight Centre Travel Expo to move all of the PR and Communications to Big Ambitions, including the leisure brands of Flight Centre, Youth & Adventure and Cruiseabout.

Abu Dhabi

Steph Reinstein — Mon, 13 Apr 2020 15:28:57 +0000

The Department of Culture and Tourism Abu Dhabi launched its South Africa office in March 2015, with Big Ambitions tasked to run all communications and PR on behalf of the brand in South Africa. This included generating awareness for the destination and stakeholders in Abu Dhabi among the local travel trade and consumers.

New York City

Steph Reinstein — Wed, 15 Jan 2020 14:32:24 +0000

The official promotions agency for New York and its five boroughs – NYC & CO – began their foray into the African market at the World Travel Market Africa event in Cape Town. Their brief was two-fold: To set up meetings with key travel industry players from Nigeria, Ethiopia, Kenya and South Africa, and country guides for each respective market detailing the nature of the travel industry, macro-economic factors and key considerations for New York companies wishing to do business in Africa.