Virtual event to showcase Stellenbosch destination to tourism and travel partners

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Necessity is the mother of invention and Stellenbosch is not a new when it comes to finding creative and innovative ways of solving challenges, in times of COVID-19 and beyond.

The seismic shift towards digitisation in recent months has required many of us to break the bonds of physical events. It is also essential that tourism and travel consultants are equipped with up-to-date information about the destinations and products they are promoting, as South Africa slowly reopens to domestic inter-provincial leisure travel.

Virtual event for tourism and travel partners

“We know how important it is to keep our travel and tourism partners updated on what we’re doing as a destination to ensure the safety of guests, and reinvent ourselves to ensure we remain a leading destination that delights and keeps your customers returning,” says Jeanneret Momberg, CEO Visit Stellenbosch, the Destination Marketing Organisation for Stellenbosch.

As such, the organisation will be hosting a virtual familiarisation for consultants from DMCs, Tour Operators and Travel Agencies to highlight the WTTC-approved Stellenbosch Ready initiative, as well as the key pillars of Destination Stellenbosch experience and product. Delegates will also receive a brief overview of 24 Stellenbosch products during the two-and-a-half hour session, which will be held on 10 September from 14h00 to 16h30.

The currency of trust in a COVID travel world are safety protocols and up-to-date information. In an uncertain environment, customers will be looking to experts for travel guidance and assurances that their travel will be as safe and seamless as possible.

Virtual event to showcase Stellenbosch destination to tourism and travel partners 1

“The Stellenbosch Virtual Fam aims to equip consultants with the information and knowledge they need to deliver that. Consultants will receive an excellent overview of what the town and its tourism value chain has done to safeguard their customers.

“More than that, what Stellenbosch has done to delight them, with the launch of a range of new experiences and a robust WTTC-endorsed Stellenbosch Ready programme to keep them safe. And, of course, there’s nothing Stellenbosch likes more than a kuier, sothere are a range of amazing prizes up for grabs that could consultants visit Stellenbosch for a taste of the warm heart of the Winelands,” explains Momberg.

Delegates will also receive an online brochure featuring much of the product on offer in Stellenbosch, as well as useful information about the destination. Consultants interested in attending the event should email