Ever heard of Beatrice Nyariara? Probably not. You may not know her name. She may not make a difference in your life. But for the women in her community, Beatrice and her female sidekicks are taking one kick forward each day to empower and change their society.
Meet the “Kickboxing Grannies of Korogocho.” 75-year-
But, enough is enough. These women have learnt how to cry for help, practise basic self-defence moves and have educated the community how to help during attacks.
The story of these ordinary superhero women is showcased in this beautiful short film, one of several in National Geographic’s Short Film Showcase. It is also included in their Women of Impact project which highlights the stories of ordinary women, just like Beatrice, breaking barriers.
On the other side of the globe, in a very different way, other women are kicking back too. Love her or loathe her, Barbie is aiming to inspire young women to consider careers in science, technology, engineering or math (STEM), predominantly male-dominated sectors. The Barbie Role Models project has created a Barbie doll of vaccine scientist Professor Sarah Gilbert and five other incredible women who played a pivotal role during the COVID-19 pandemic. Don’t you wish we could honour every single woman who helped?
Back here on home shores, our girls and guys are helping to #payitforward to the restaurant sector by leaving massive restaurant tips for waiting staff. More than the amount, these acts of generosity are spreading hope.
Also spreading hope are those green lights lighting up across Europe and more planes overhead. South Africans will be able to transit through Dubai thanks to Emirates scheduling 18 flights a week; British Airways will operate twice a week from 16 August; plus, Germany downgraded our risk level, amongst other exciting developments last week. Is a celebratory stein of beer in order?
It’s always helpful to see that glass as half full. Women’s Day yesterday was a day to celebrate women, to honour the pivotal role women played in shaping our country, to commemorate past injustices, Women’s month is also a reminder that we are always stronger together – regardless of gender.
Sure, girls may not be running the world just yet Beyonce, but we’d like to think that as humanity, we’re getting there. One kick at a time.
As if you needed any more reasons to jet off to paradise, Visit Maldives has been working hard to ensure they’re communicating their why effectively to travellers.
Marketing rule number one? The number one rule, duh. Engage one audience, deliver one message and craft one call to action. And the number one of these? Oversimplify the message. Never before have we had to process more information, make more decisions or have encountered more complexity.
Have the Maldives marketing gurus re-invented the wheel? Nope. What they have done is recognised the need for communication and information in a time when there has never been more information overload and confusion.
In a bid to keep travellers informed with up-to-date information on the country’s COVID-19 vaccination process, as part of its wider ‘I’m Vaccinated’ campaign, the island nation has launched a designated microsite.
Promoting the destination as “one of the safest destinations to travel” at this time is a core message. The microsite communicates this information very clearly: it shows the number of tourism industry staff that have been vaccinated, as well as positive stories from the industry, photos and video. The microsite also serves to encourage their workforce to continue to get vaccinated.
Does it work? Yip, the site does what it’s set out to do. Because 99% of the time, you should KISS – “Keep it Simple, Stupid.”
What the world was musing over this past week
Rapid PCR tests come to ORT.
Travellers are now able to access rapid PCR testing facility at ORT from last week Thursday.
A rose in another language?
Watch this fascinating TED talk on how the language you speak shapes your perspective.
Love it when you talk foreign?
Do so after a sunrise breakfast, post jab. Wimpy is offering a free coffee to customers who’ve been vaccinated.
It’s not inside, it’s on top!
Cremora reimagines their most iconic ad and catchphrase by remaking the campaign videos for a diverse and inclusive new generation of South Africans.
Emirates reaches new heights.
In celebration of the fact that the nation has been moved from Red to Amber and can now fly to the UK, the airline put a “flight attendant” on the Burj Khalifa.
Who’s who in the zoo?
Thanks, Business Tech for unpacking our latest cabinet reshuffle.
TikTok your way into a new job.
Last month, TikTok upgraded their platform to allow job seekers to post video resumes.
No cash, no park.
SANParks is going cash free from 1 September – here’s the contingency plan.