Big Ambitions: Setting the gold standard for travel writing

In 2019, The South African enlisted experts in the industry, Big Ambitions, to help craft a fully-fledged travel category which focused on local attractions. The project, led by Big Ambitions’ Jenna Berndt, was a mammoth undertaking; made even more challenging by the volume of content required and tight weekly deadlines.

Jenna and the Big Ambitions team rose to the occasion without complaint; producing copy for over 35 landing pages which exist as the foundation of our travel offering. While the quantity of work produced is something to be marvelled at, Big Ambitions’ ability to understand our brand and tone was truly remarkable.

Ticking both boxes of quality and quantity, Big Ambitions’ unrivalled work ethic and innate aptitude for creative collaboration sets a high standard for copywriting in the travel sector.