Monday Musings: Perseverance, Kit-Kats and the hidden danger of comparing yourself to others

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When award-winning writer and columnist, Chris Jones first started at Esquire magazine, he took over the sports column from his writing idol, Charles P. Pierce – and he was scared witless. Three columns in, his editor called and said, “Hey, can you stop trying to write like Charlie, because you can’t. Write like you.”

We’ve all been there. Imposter syndrome comes knocking, insecurities start to niggle, and self-judgement threatens to derail the day. Throw in a global pandemic and it’s a wonder that we get up in the morning at all.

But as James Clear explains in this great piece on the hidden danger of comparing yourself to others, we’re all poor judges of our own work – and it is not “your business to determine how good it is nor how valuable nor how it compares with others”. Instead, says Clear, your responsibility is to create. To share what you have to offer from where you are right now. Or to quote Pema Chodron, the Buddhist teacher, your job is to “come as you are.”

Some of us have been lucky enough to have incredible mentors along the way; cheerleaders on hand when comparison robs our joy. We rise by lifting others, and if you would like to celebrate a ‘super-lifter’ on your journey a new #IAmTourism campaign by the South Africa is Travel Ready Collective seeks to highlight the stories of those who have selflessly helped many in the travel and tourism sector rise to greatness. Submit your story or nomination to info@traveltosouthafrica.org

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But sometimes it is hard to see the wood for the trees. We know that COVID-19 has affected everyone’s ability to make decisions – often to the point of paralysis. This week, a SATIB webinar unpacks decision fatigue with US-based strategist and decision fatigue expert, Jodi Hume. Register here and join us on Wednesday, 24 February at 3pm as we knock decision fatigue on the head.

Twenty twenty-one delivered another big week. Texas is in the grip of a humanitarian crisis as locals battle freezing weather conditions, disruptions in the water supply and sweeping blackouts.   Facebook, wiped ‘an abundance’ of content from its platform after a very public spat with the Australian government, and NASA landed the Perseverance rover on Mars. It got me thinking of other NASA shuttles and missions, like Discovery and Challenger, but for 2021 Perseverance is perfect.

It was a significant week in South Africa too, and it was hard not to smile (and do a little jig) when Cyril Ramaphosa received his coronavirus jab on Wednesday. The video had everything: drama, anticipation, humour (“I wish you had started with him!”) – and the hope of a nation. Nurse Zoliswa Gidi-Dyosi goes down in the history books as the first person to receive a COVID-19 vaccination in South Africa, and even the most needle phobic among us would have loved the scenes playing out at the Khayelitsha Day Hospital. (Perhaps Apple had the needle phobes in mind when they updated their syringe emoji.)

Here’s to a great week ahead, and if all else fails, you might just need a passive aggressive note generator, which has given the Big Ambitions team plenty of laughs! We might even develop one of our own … 


Mindful Musings

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Marketing Musings

The pandemic has completely changed how we work, our meetings are running over and it’s not unusual to have back-to-back zoom calls. Quite frankly, it’s exhausting. Which is why Kit-Kat’s new campaign (designed as part of a Twitter challenge) is “so simple but deliciously effective.”

The creative execution relies on the fact that Kit-Kat’s slogan is so embedded and well-known that no explanation is necessary. And as Georgia Coggan explains, it’s so topical it hurts.

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What the world was musing over this past week:

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Ostrich dips his toes in the Atlantic Ocean

How can you not fall in love with these two? While South African cities may not actually have lions wandering the streets, you could well spot a couple of ostriches taking a Valentine’s Day stroll along the beach. Hands down the best video of 2021 so far!


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The baby ellie with a BIG heart

But the Cape Point video has some serious competition in the form of an elephant calf with a big attitude. Tintswalo are sharing their Virtual Safari highlights and this is what happens when a young eli struts his stuff!


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Time for your annual dentist check-up?

In one of the more bizarre stories from the week, folks in Ireland are getting around the country’s non-essential travel ban by making dentist appointments. Dentists in Spain’s Canary Islands are proving particularly popular, and they say they’re receiving up to 15 booking requests daily from inbound Irish travellers – the vast majority of whom don’t turn up for their appointment (we’d wager it’s not because of a fear of needles!).


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Missing your local? There’s an App for you!

Desperate for a convivial night out in your local pub? From the ambience to the playlist, a new website, www.imissmybar.com will help you create the atmosphere of a village pub (or wine bar) in the comfort of your home. Cheers!