Monday Musings 4 April: It’s a funny thing – this Monday Musings could just save your life! 

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Full disclosure: I’m not a ‘funny’ person. I forget punch lines. I cringe at pranks. And I can’t keep a straight face when cracking a joke. So, when the Big Ambitions team joyously announced they’d love to do something on April Fools this week for the Monday Musings – I wanted to hide under my bed… with chocolate… and wine.  

Seems like the rest of South Africa was on my side this year. April Fools’ Day felt like a bit of a subdued affair. Or so Eye Witness News suggested in any case.  

Great comedians say that comedy is all about timing. Was the timing perhaps off this April Fools’ Day? For the past two years,  “Read the Room!” has become my go-to phrase. But is reading the room on April Fools even possible when a pandemic is still raging and we’re faced with rising petrol prices, load-shedding woes and a global focus on conflicts in Ukraine and elsewhere. 

I’m not sure I’ll solve that dilemma right here and now… but I did stumble upon an interesting theory that memes (and jokes – I’m sure) not only make us laugh; they can actually save lives. Turns out that viewing just three memes can help people cope with the stress of living during a global pandemic. 

If it can save lives, who am I to argue? So, here are three of the best April Fools pranks in the travel and tourism industry we’ve found this year…  

Passenger? Luggage? Same difference…. 

Geneva Airport has developed a revolutionary way to skip the queues. At check-in, passengers will be able to jump into a plastic tray and travel to their flight with their baggage, undergoing the same security screening as checked luggage. Passengers are then delivered to the plane, where they can board via a staircase. The airport notes that approved helmets are essential when using the service. 

We do space now. We’re pretty excited about it. 

WestJet April Fools jokes are notoriously creative – and this year was no exception. A few years ago it was VIP seating via their storage bins and this year was the launch of their WestJetX space programme. Tickets will cost $500,000 for a one-way trip, half the price of the company’s competitors. The airline advertised “Wi-Fi available so you can TikTok from space.” 

Get your pizza from Rome with Emireats 

What if you could enjoy authentic cuisine from anywhere in the world, without stepping on a plane? Bobotie from Cape Town? Bunny Chow from Durban? Pizza from Rome? Introducing Emireats. Delivering soon. Maybe. 

If you are suffering from any form of post-pandemic stress, you’re welcome! I might just have saved your life.  

But just to make sure I get you over the line, here are two extra pranks that are likely to make you smile…. 

Art comes to life 

The UK’s National Trust introduced a new way to connect historic-home visitors to art. When artworks are taken off display for conservation, the Live Action programme replaces them with people dressed and posed as the paintings.  

Wishful thinking: the Twitter edit button 

How many jobs were lost, reputations ruined, marriages ended because of an unfortunate Tweet? Twitter dropped a simple seven-word statement on April Fools’ Day and it’s the kind of thing calculated to throw users into a frenzy. “We are working on an edit button,” the company tweeted from its official account. Sure, Twitter.  

If laughter, memes and jokes are not floating your boat, you might benefit from the Tang Ping approach and just lie down.  


Mindful Musings 

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Marketing Musings

The key to reaching the Millennial and Gen Z generations? 

Africa is catching the attention of the world with its inventive tourism campaigns that ‘break stereotypes in a way we’ve never seen before’. 

Skift reported that Cape Town Tourism’s new global campaign “Find your freedom” and its game-style approach is the first of its kind in the travel industry. It’s also the biggest campaign Cape Town Tourism has launched in its 40 years of existence. 

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“It’s an interactive experience from start to finish. We can’t engage with Millennials like we have always done as brands and destinations,” said Enver Duminy, CEO of Cape Town Tourism, at the campaign launch. “Posting on Facebook or advertising on TV may have worked with older Baby Boomers or Gen Xers, it won’t work with Millennials. We need to understand that this generation are truly digital natives and pioneers of the digital travel journey.” 

Duminy said that Millennials use social media to experience a destination before they arrive and value the opinions of their friends and influencers above anyone else. 

So, Facebook is out. Does that mean TikTok and other channels are in? It certainly seems so. A whopping 67% of marketers plan to increase their investment in TikTok in 2022, according to HubSpot. Meanwhile, 10% of marketers who use social media say TikTok will be the platform they invest the most in throughout the next year.  


What the world was musing over this past week 

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Lighthousing anyone?  

Ever hear of lighthouse tourism? Well, it’s a new thing. And Lighthouses South Africa is on it. The organisation is currently in the process of compiling a number of initiatives to promote lighthouse tourism (or “lighthousing”) in South Africa. 


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The Kruger takes on cruising 

The Kruger National Park is looking to offer a boat cruise or floating deck on the Pioneer Dam, as well as the construction of underground hides for wildlife photographers. All that is needed? A good investor!  


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If you think our taxes are outrageous…. 

A weird tax on photocopiers, an eye-opening tax on baby names, and even a cow tax…. Countries around the world are getting creative with taxing policies.  


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Wildlife makes you laugh 

The Comedy Wildlife Photography Awards (CPWA), “most probably the world’s funniest photography competition,” according to the organizers, has released a series of funny images to kick off its 2022 competition. 


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Leopards get creative  

Kruger sightings also got in on the April Fools action with a dramatic sighting of the romantic kind. A leopards chose a visitor’s car’s roof as the perfect spot to mate.