Monday Musings 30 August: What if we told you there’s no app for that?

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The sound of quiet steps through a museum, the texture of sand under your feet, the magic of building a snowman in a winter wonderland (like we experienced in some parts of KZN this weekend), or the aromas of street food just cannot be captivated through an app, no matter how smart your phone. 

It’s almost hard to believe that an app cannot be created for everything, especially in the digitalised world we live in.  

Many industries had to get creative online during the pandemic, the tourism industry included. We saw our industry get innovative, creating online experiences such as armchair safaris and beautiful virtual experiences, which became the only way to connect with foreign destinations. These experiences have kept us all sane and with some sense of the outside world.  

But, authentic cultural experiences are not just about viewing an art museum or watching a traditional dance performance. The whole experience of the senses is what gives its appeal. Just think of the emotion projected off a flamenco stage, followed by the eruption of applause. That is all part of the appeal.   

The same is true for culinary tourism. Some say this niche illustrates the recovery of travel because aromas and tastes cannot be digitalized. SpecPage wrote about culinary tourism at home, and mentioned a virtual food experience where you can cook up international dishes in your own kitchen. But an authentic food experience isn’t only about flavours. It’s the atmosphere and sounds of a place that complete it.     

There is no doubt that technology plays an important role in tourism and travel. Tourism needs technologies such as booking systems and airline check-ins to offer the smooth-running services that it does. But, travel is so much more. It can’t be compared to anything else on earth. It’s unique in that it deepens cultural understanding and connects strangers that never would have met.  

Qantas illustrated the deep emotions connected to travel beautifully in their recent advert, from planning to departure, reminding us that there really is nothing like it.  

Yup, that’s right, there’s no app for that, and we are grateful for it. 

So, let’s thank the virtual tours and international cooking boxes for inspiring tourists to return to foreign places, but never forget the value of an in-person experience. 

We have an irreplaceable industry and THAT is a reason to celebrate. 


Mindful Musings 

Monday Musings 30 August: What if we told you there’s no app for that? 1

Marketing Musings 

Nandos does it again! Here we see newsjacking at its finest.  

The company never fails to make the country laugh over the biggest news stories to create brand awareness. This time, they have used the story of the expected decuplets. We’re all still waiting for updated news on that one.   

The story of the allegedly pregnant Gosiame Sithole, who received donations from all over the country, was questioned once again after a doctor’s examination confirmed that she had never given birth.   

See how Nandos takes this story and uses it to create brand awareness.  


What the world was musing over this past week  

Monday Musings 30 August: What if we told you there’s no app for that? 2

A welcome surprise 

An adorable white rhino was born in the Pilansberg National Park and has brought delight to visitors and hope to tourism. Who doesn’t want to visit a baby rhino? 


Monday Musings 30 August: What if we told you there’s no app for that? 3

Relieve stress, smash a plate 

A hospital in the USA has set up a plate-smashing booth for healthcare workers to relieve stress as Covid-19 cases surge.  


Monday Musings 30 August: What if we told you there’s no app for that? 4

Save the industry, #Jab4Tourism  

Get behind the #Jab4Tourism campaign and show others how proud you are that you’re contributing to the survival of the tourism sector by getting vaccinated.


Monday Musings 30 August: What if we told you there’s no app for that? 5

Can nature coax you back to working in an office? 

Employers are thinking out of the box to lure staff back to office life. Imagine going to work and tending to the beehives during your coffee break? 


Monday Musings 30 August: What if we told you there’s no app for that? 6

How not to restrain an unruly passenger 

An airline passenger was duct-taped to their chair to keep them under control, a hot topic amongst airlines who are confirming that this is not the way to go about an unruly passenger.