Monday Musings 28 June 2021: Now, Now? Just Now? Ja Well No fine

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If you woke up feeling any level of despair or anxiety this morning, know that you are not alone. Let’s continue putting one step in front of the other each day and continue to fight the good fight. Do what you need to do today – call a friend, vent, take the time you need to process life under adjusted Alert Level 4. And then get up, as onwards we go.  

As for us, we’re turning to something constant, something that seems to put a small smile on our faces no matter what – our unique, great South African humour … 

Our nation’s lekker humour always adds a little levity to any situation. During the initial lockdown, when you were swallowing any tickle in your throat, locals were joking in the queues at Checkers about selling their spot closest to the door.  

Did you put off your liquor purchase for now, now? You may have to adjust your expectations to just now and adopt a zen-like ja, well no fine attitude to survive ‘working from home’ once again.   

A year on, let’s remind ourselves that we are a nation that can literally get through anything because we know how to find the humour in it together and that it’ll be better just now

Our President’s announcement last night has left many homeworkers scurrying to hide away the glue and slime to ensure kiddos home for school holidays (shifted to now now), won’t be destroying the house in the background when you’re on another Zoom call.  

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Our industry has an amazing way of pulling together and supporting each other, and coupled with our quirky humour, let’s face it, we have an awesome industry, despite our current challenges.  

Looking for an interesting, travel related, activity to fill the school holidays? Check out this world map Lego project for some inspiration.  

If you’re a busy body, grab your tekkies and toddle outside to set up your water tanks or start thinking out of the box; how about converting your kombi to a campervan? It’s time to glamp up perfectly for the future road tripping holidays around our beautiful country. 

International visitors are starting to dip their toes across our borders and local lodges can look to busier times. Imagine sitting in a rim flow pool, watching a herd of ellies as you enjoy your floating breakfast, a hot new global trend. What a way to enjoy Africa! 

For city visitors, some wonderful new experiences are popping up to test out in future. Did you know Tintswalo family has opened a new restaurant? And then there’s the iconic Glencairn Hotel which has been transformed as home to the Deep South Eatery 

And while the impermanence of the situation we find ourselves in really is out of our control, what remains is our indefatigable spirit of resilience as an industry and South Africans who can almost always find the lighter side of now now.


Mindful Musings 

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Marketing Musings 

Newsjacking is a modern PR technique and a valuable marketing tool to consider, especially for a nation which often finds interesting and humorous ways to present the news. 

How do you newsjack? Well, stay on top of the trends and news of course! 

This is something our friends at The Kiffness do effortlessly. And this past week their newsjack had a little something to do with a wayward iPad. 

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What the world was musing over this past week  

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London’s red buses go “green”

London leads the way with England’s first double-decker hydrogen buses


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Up & Up 

Positive news in the airline industry as Qatar launches flights to Zambia and Zimbabwe. 


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Let’s talk it out

An elite panel of tourism experts discusses travel revival.


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Refocusing on relationships in business 

In uncertain, changing times, SMEs are leading the way, here’s why


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The ever-changing regulations – level 4!

Government has implemented an adjusted level 4 status, read all about it here