Monday Musings 17 May: Anything is possible – if you take just one step

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If this week’s Monday Musings, filled with stories of enterprising people thinking (literally) of life beyond earth, is anything to go by, it appears we haven’t wasted a good crisis.

So, if all you want to do is leave masks, social distancing and earth far behind, it appears you’re not alone as space tourism continues to hurtle ahead. Plans are well underway for the world’s first space hotel, which expects to welcome guests by 2027.

Meanwhile, down under, when Qantas launched their new “flight to nowhere” to travel-starved Australians, allowing them to admire the late May supermoon and full lunar eclipse from over 40,000 feet in the sky, they snapped up every single ticket. In just 2.5 minutes.

Last October, the Aussie airline’s first flight to nowhere hit the headlines when initial tickets sold out in under 10 minutes.

This Qantas flight will take place on a Boeing 787 Dreamliner, chosen because its large windows make it “ideal for moon gazing,” the airline’s chief customer officer, Stephanie Tully, said in a statement.

However, if you feel like you’re already on a flight to nowhere but with no fantastic moongazing in sight, you’re likely feeling unduly stressed, wondering how everyone else is seeming to shake off that COVID fog with ease.

Want to change your life? Here’s the secret sauce – start small. Very small. With just one thing.

“The most reliable way to change your life is by not changing your entire life,” says James Clear. “If you try to change everything all at once, you will quickly find yourself pulled back into the same patterns as before. But if you merely focus on changing one specific habit and work on it until it becomes part of your normal day, you will find your life changes naturally as a side effect. Improve the whole by mastering one thing.”

Here are some more pearls of wisdom from Clear: 3-2-1: On character, the process of improvement, and mastering one thing.

As often happens, there’s a lot we can learn from the young ‘uns. These eight social skills for success may be for your kids, but adopting the mindset that the teacher continuously learns from the student, these savvy social skills are equally important.

Speaking of the kids, if you feel your mental load (cognitive labour) is fast approaching break down at home, here’s how you can “have the talk” at home.

Sure, mankind may have walked on the moon, but, for today, and tomorrow, and the day after, just start small. With one step.


Mindful Musings

Monday Musings 17 May: Anything is possible – if you take just one step 1

Marketing Musings

Welcome back to the pub. The most anticipated event in the last year and a bit has been the UK waiting for the pubs to reopen.

The iconic Irish beer company Guinness (it’s said that one in every ten pints ordered in the UK is a Guinness) unveiled their new campaign #LooksLikeGuiness to celebrate their return to their favourite bar stool. Spot anything strangely familiar?

A lone pair of socks on a clothesline. An empty telephone booth. An overflowing garbage bin. Two elderly women chatting from a safe six-foot distance.

Each of the thematic shots features an object with the black and white contrast of a Guinness stout topped with its usual frothy white head. Did you spot them?

“As fans of the brand ourselves, we started to miss the iconic black pint so much that we began seeing them everywhere, in the most mundane objects,” said Jack Watts and James Cambridge, creatives at AMV BBDO, the agency that brought the campaign to life. “Because the pint is so visually familiar, you can’t avoid seeing it when you have it on your mind.”

The brand invites consumers to post images of their pints online and use the hashtag #LooksLikeGuiness.

A pretty brilliant campaign if we ever saw one. If you weren’t drooling for a pint of Guinness before, watch the ad a few times, and you’ll also, just like was intended, start seeing black and white Guinness pints everywhere. Cheers!

Someone else who got their marketing right? Locals who wander not only excellently targeted this itinerary “Booze in the Bush” at one of our team (no names mentioned) but have designed their website and itineraries in an incredibly appealing way for their potential customers, highlighting what they most want and need to know. The option of split payments is front and central, plus essential notes, covid screening, FAQs and even a section showcasing the Instagrammable Moments you can enjoy on the trip are easy to navigate and easy on the eye.

Number one of clever marketing – know your audience.


What the world was musing over this week

Mirror

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Twenty-six seconds into his “Saturday Night Live” monologue, Elon Musk, the CEO of Tesla and the second richest person in the world, opened up about having Asperger syndrome. CNN says his comment paves the way for this much-needed conversation about business leadership and the autism spectrum.


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You go, little otter!

Lazarus, the Cape clawless otter, raised in captivity and set free, is giving us all the feels. The book Return to the Wild details the story of the brave little otter who had to, guided by conservationist couple Brendan and Danelle Murray, overcome a fear of water to be set free.