Monday Musings 11 April: What do pets, submarines and cherry blossoms have in common? 

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Honestly, nothing we can think of apart from the fact that they’re all ‘celebrated’ in some way today.  

One does wonder who comes up with the rather random days that are marked each year. Nevertheless, here they are. They certainly provide some room for thought – and ‘clickbait’ type headlines.  

Here are 11 April’s ‘claims to fame’: 

  • 101st day of the year. There are now 264 days left in 2022.
  • 15th Monday of 2022 (no wonder it feels like this!). 
  • The 41st day of Lent. 
  • The 10th day of Ramadan
  • National Pet Day in Australia, Canada, United Kingdom & United States. 
  • Holy Monday (6 days before Easter). 
  • National Cheese Fondue Day. 
  • National Poutine Day (here you go – you’re welcome). 
  • Submarine Day. 
  • National Safe Motherhood Day. 
  • World Parkinson’s Disease Day. 
  • World Irish Dancing Week – April 10-17, 2022. 
  • National Cherry Blossom Festival - March 20 – April 17, 2022. 
Monday Musings 11 April: What do pets, submarines and cherry blossoms have in common?  1

And on this day in history:  

  • 1471 – King Edward IV of England conquers London from Henry VI. 
  • 1775 – The last execution for witchcraft in Germany happens. 
  • 1970 – Apollo 13 is launched to the Moon, but is unable to land and returns in 6 days. 
  • 1976 – The Apple I is created. 
  • 1992 – Euro-Disney opens near Paris, France. 
  • 1957 – Elvis Presley’s “All Shook Up” is #1 on the Billboard Pot Charts. 

So, that’s what happened on 11 April in the past. But, what about 11 April 2022?  
 
WTM’s Africa Travel Week is on! From 11-13 April 2022, WTM Africa is taking over Cape Town’s CTICC physically and virtually online as part of the show’s hybrid format – the first of its kind and on this scale in Africa. If you’re at the show, thanks for taking the break to read our Monday Musings! Follow the action on Africa Travel Week’s Instagram page, and Twitter.

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International tourism continues to recover although war and economic concerns are impacting its recovery, reports the UN World Tourism Organization. January 2022 saw a much better performance compared with the comparatively weaker start to 2021.

On your home front, what makes this day any more special than the 364 other days of the year? Well that’s up to you. There are simple steps you can take today to make TODAY count.

Chris Bailey takes inspiration from Simon Sinek’s Start with Why, to find the biggest productivity mistake we make – over and over. Here’s the spoiler: “We tend to try and do more things, instead of the right things.”  

Let’s make 11 April 2022 one to remember for all the right reasons. Hone in on just one right thing to do today … and don’t forget to show your pet some appreciation.


Mindful Musings

Monday Musings 11 April: What do pets, submarines and cherry blossoms have in common?  3

Marketing Musings

When you were playing with your brightly-coloured Lego blocks as kids, did you ever imagine your kids would be doing the same? Or that there would be a Lego movie franchise, AR products and much more? Lego is, simply put, a super brand.  

Monday Musings 11 April: What do pets, submarines and cherry blossoms have in common?  4

Now, Lego has taken yet another step and has plans to build a kid-friendly metaverse. No doubt, thanks to Lego’s rock solid 88 year old brand, it will succeed.  

But what did the marketing gurus at Lego do so that everything the brand touches turns to gold?  

There are 3 defining moments in Lego’s success story

– Lego’s founder pivoted from carpentry to toy making.  

Our takeaway? Don’t be afraid to make a change. 

– Build around ideas. Lego’s founder, Ole Kirk Kristiansen, realised that instead of offering kids ready-made toys, he could give the idea only – allowing kids to build their own toys. 

Our takeaway? Trust your audience. Build around ideas. Give them the tools to get creative.  

– The bricks that stick together. What if bricks could stick together? Godtfried, Ole’s son asks himself. It was only after the company developed the Lego brick as we know it today that their road to success was paved.  

Our takeaway? Ask the questions – even if you don’t have the answers yet.  

“Investing in fluid play — the intersection between digital and physical play — will continue to be a priority.” – Lego management. 

Incorporating digital and physical? Seems there’s much we can learn in the marketing space from the humble Lego brick.


What the world was musing over this past week 

Monday Musings 11 April: What do pets, submarines and cherry blossoms have in common?  5

Happy Pet Day, furry friends!  

If you’re looking to spoil the furriest member of the family, how about making these Pupsicles?


Monday Musings 11 April: What do pets, submarines and cherry blossoms have in common?  6

Apartheid Museum reopens 

Johannesburg’s Apartheid Museum reopened on the 01st April after being closed since the lockdown. The Museum is open from Thursday to Sunday, 9:00 to 17:00. 


Monday Musings 11 April: What do pets, submarines and cherry blossoms have in common?  7

100 days into 2022  

The Good Things Guy pulled together all the good things that have happened in 2022. Am checking out Wortel right now!


Monday Musings 11 April: What do pets, submarines and cherry blossoms have in common?  8

Organic content that hits the mark 

Here’s the anatomy of top performing content in 2022 – including everything from the length of headlines to how many pictures to use. 


Monday Musings 11 April: What do pets, submarines and cherry blossoms have in common?  9

Candy-striped aircraft take to the skies 

German airline Condor has revealed its fun and summery livery inspired by “parasols, bath towels and beach chairs.” 


Monday Musings 11 April: What do pets, submarines and cherry blossoms have in common?  10

Dreaming of counting penguins? 

There’s a cool new job opportunity up for grabs – running the world’s most remote post office. You’ll need to run this Antarctica post office and gift shop as well as keeping a head count of the penguins.