Bringing tourism product that sits on the periphery of the traditional channel – this is one of the lofty goals of Jurni (formerly the National Tourism Visitor Information System transformation initiative). Not only is this an imperative in terms of the socio-economic contribution that tourism can play in South Africa’s economy. It is also something that our international trade partners have requested – new, inclusive tourism product that reflects the diversity that South Africa has to offer.
Although Jurni’s main ambit of operations is to create technology solutions with the ultimate goal of collecting and showcasing meaningful travel and tourism data, it has developed an SMME booking tool as one of the means of collecting the data from tourism product that cannot afford to access their customers online through traditional online booking tools.