Hello Level One! The further easing of our lockdown levels is certainly cause for celebration (a socially distanced, mask wearing, sanitised, calm, please-keep-it-small celebration), sparking some much-needed hope that we’re getting back to business.
There is always a business case for hope – providing it and holding on to it. And as it turns out, there are four core beliefs hopeful people tend to hold on to.
Many people think of hope as an emotion, but it’s actually inextricably bound to goal setting. While the goalposts may be changing by the day, here are the four holy grail things naturally hopeful people hold on to:
- The future will be better than the present
- You have a say in how your life unfolds
- There are multiple pathways to achieving personal and professional goals
- There will be obstacles
Another thing successful people do, apart from setting goals and holding on to hope, is wearing an “unofficial” uniform. It’s said the average person makes 35,000 decisions every day. Imagine how that number has increased during a pandemic.
Yip, we’ve chatted extensively about decision fatigue over the last week or so. It’s exactly why Barack Obama only wears grey or blue suits and why Steve Jobs always wore that same uniform: black turtleneck, jeans, and New Balance sneakers. Doesn’t every superhero wear a uniform as well?
US strategist and decision fatigue expert (Yes, there are such things, thank goodness!), Jodi Hume sat down with us for the SATIB webinar on 25 February to discuss tactics and strategies to help us escape that ‘snarl’ of emotions and take the first step towards actionable clarity. If you missed the webinar last week, watch the recording here. We’re not going to give away too many spoilers, but you can find a list of the articles and resources she mentions, along with a short message of hope from Jodi, here.
“You (and your brain) are your most strategic asset,” said Jodi. It’s not mushy wish-wash – it’s neuroscience.
One sure-fire way to take care of your brain? Sleep. Turns out there are seven types of rest every person needs – here’s the TED talk. The New York Times waded into the sleep debate last week too with this article: Can’t sleep? Treat yourself like a baby.
Whether you choose to swaddle yourself to sleep or find your go-to uniform, in the words of Jodi, let’s trust that “it takes a village to do a lot more things than just raise a child.”
Here’s this week’s top quote to put in your pocket…
Listen to your customers and think smart about collaborations. Tell a story that makes the customer’s heart – or tastebuds – sing.
Walkers crisps (Lays chips as we know them; just with a different brand name in the UK and Ireland) finally listened to their customers in their latest marketing collaboration. Walkers has collaborated with KFC to launch KFC-flavoured crisps, with spokesperson Fernando Kahane, managing director at Walkers, saying that it took them “too long to act” on the collaboration customers have been asking for since 2009.
While we may all be stuck with decision fatigue, this is a good case for what to do, and what not to do. Make the decision but don’t do it rashly – and get a variety of opinions from across the board. The Walkers/KFC advert is in hot water for perpetuating race stereotypes.
On the homegrown front, one of the best loved drink duos, “one Jack and Coke please” has also joined marketing forces. Jack Daniel’s and Coca-Cola have partnered to launch “a unifying visual language” created by a Cape Town-based agency – that’s logos, packaging and colour palettes – to collaborate and strengthen their brand stories.
What the world was musing over this past week
What’s in Level One?.
Nkosazana Dlamini-Zuma outlines our level 1 lockdown changes after last night’s family meeting. For many, it’s back to business.
COVID travel passes are coming – very soon
IATA says it expects that its digital COVID Travel Pass will be ready “within weeks.” Singapore Airlines was the first, with Etihad, Emirates, Qatar Airways, Air New Zealand among the other airlines conducting trials.
Gqeberha, the word on everyone’s lips these days but maybe not pronounced correctly. The Kiffness has stepped up to help us get it right with this ‘kiff’ little video.
Tourism Film Festival Africa open for entries
Got an amazing video you want to share? The International Tourism Film Festival Africa (ITFFA) is open for entries. Registration is free.
Don’t get my mane wet
Ruan Ferreira at Makumu Private Game Lodge in Mpumalanga captured this stunning video of two lions going for a sneaky midnight swim.
Because even superheroes wear a uniform
Delve into the world of costume drama. Here are the highs and lows of superhero uniforms through the ages.