Monday Musings 25 November: The man who made travel real
The travel world lost its greatest champion of real wanderlust this month. Arthur Frommer, who’s checked out at 95, might not be a household name here at the bottom end of Africa, but trust me – his fingerprints are all over your next holiday booking. In 1957, when overseas travel was strictly for the champagne […]
Monday Musings 12 August: Dance like everyone’s watching (because they are)
When Australian breakdancer Rachael “Raygun” Gunn took the Olympic stage in Paris, she knew all eyes would be on her. As one of the first Olympic breakers, expectations were high. What she couldn’t have anticipated was the internet firestorm her performance would ignite. Memes comparing her moves to a hopping kangaroo and Homer Simpson rolling […]
Tuesday Takeaway 18 June: The pun-ishing art of dad jokes
At Big Ambitions, we take our work super seriously…except when it comes to dad jokes. In the middle of sharing client wins and crisis updates, an epic battle rages in our WhatsApp group. The challenge? Unleash the cringiest dad joke to make even the most seasoned eye-rollers groan in defeat. It’s the Dad Joke Championship, […]
Monday Musings 15 April: Lessons for life from Africa’s best travel conference
The BA team is fresh back from the craziest week of our lives – WTM Africa’s Africa Travel Week 2024. If the energy of a packed conference hall could be bottled, ATW would have struck liquid gold. This annual gathering of tourism pros was buzzing with enough deals, partnerships, and new business opportunities to make […]
Monday Musings 12 February: The tweens are coming! Hide the anti-ageing creams!
Can’t tell your Drunk Elephant from your Summer Fridays? No judgment here – it just means you’re over 13. And if you’re a parent of a tween, a global beauty brand, or even a marketer, the soaring popularity of these brands should make you break out in hives. The beauty biz is having an identity […]
Monday Musings 13 November: Why watching ads is the marketing superpower you never knew you needed
Raise your hand if you’re a serial binge watcher. I definitely am. But as I listened to a recent Marketing Against the Grain podcast episode, I realised how much I missed TV commercials. In their episode “5 Marketing Lessons from the Best Ads of 2023,” they made me nostalgic for the days when ad breaks […]
Monday Musings 11 September: When the bokke made dictionary history
We know all about the highs and lows of social media. It’s crept into every corner of our lives to the point that it’s become a case of “can’t live with it, can’t live without it”. If you think I’m overstating, consider the fact that it has even consumed the attention of one of the […]
Monday Musings 17 July: Let it snow – bad weather delivers good lessons
As eight of South Africa’s nine provinces found themselves blanketed in snow last week – SA felt all the feelings. Disbelief (it’s sleet, not snow! Wait, it is snow). Anger (musician Shimza faced the Twitterati’s wrath when he shared a post of himself in the snow — except his was taken in another country). Finally, […]
